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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Care2

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Online giving on #GivingTuesday in 2013 was up 90%, compared to 2012.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. ” The average online gift was $89. . ” The average online gift was $89.

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6 Ways to Stop Your Website from Leaking Potential Online Donors

NetWits

Instead of just offering what you want (annual fund, matching gifts, etc.), In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. Be creative here.

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Charitable Giving Report Shows Online Donations Increased by 13.5%

Care2

in 2013 compared to 2012. Online giving on #GivingTuesday in 2013 was up 90%, compared to 2012. The average online gift on Tuesday, December 3, was $142.05, a $40.45 increase from 2012. This is the second consecutive year that online giving has experienced double-digit growth rates. of 2013''s overall gifts.

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Online Giving is Here to Stay, Folks—and it’s Bigger Than Ever

NonProfit Hub

In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. millions total gifts and nearly $325 million were raised, making 2013 a huge year for nonprofits working to optimize their online presence. Couple those two facts, and a long donation form could be killing your conversion rate.

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