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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Great reads from around the web on June 6th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. billion email messages, 5.6

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Will Nonprofits Raise Money on Social Media in 2013?

Care2

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

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Networked and Hyperconnected: The New Social (and work) Operating System

Beth's Blog: How Nonprofits Can Use Social Media

The presentation draws from a 2012 survey of the “ Always On Generation ” that provides insights from experts on the benefits and drawbacks of a hyperconnected life and how it is rewiring the young people’s brains.

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Using Super-Short Videos to Reach New Audiences

Tech Soup

Since both apps allow you to share your video creations on other sites (such as Twitter and Facebook), Instagram and Vine videos are a low-cost and low-tech way to create and share short videos with any audience. You can also share Instagram videos on Facebook, Twitter, and other channels. Video Creation Resources. Sign up here.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. followers on Twitter and nearly 10k followers on Instagram.

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