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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. It’s for this reason that Accuracy in Media made my 2012 Favorite Nonprofits list. Apple TV , Google TV , Sony TV … no doubt about it.

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Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013

Nonprofit Tech for Good

There’s also a common misunderstanding that adopting mobile technology is expensive, but it doesn’t have to be. That said, nonprofits can’t postpone adopting the Mobile Web much longer without damage to their online communications and fundraising strategies. Google Wallet is a good starting point.

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Six Tips To Kick-Start Your 2012 Fundraising

Care2

Is it time to make some resolutions for 2012, so you can raise more money in 2012? Utilize the Google Adwords grants. As a 501C3 you can get between $10K and $40K worth of free Google Adwords. So how did you do in 2011? does paid acquisition campaigns for hundreds of nonprofits. Use Multiple Channels.

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From 2005 to 2015: The Radical Effect of Social Media on Nonprofit Web Design

Nonprofit Tech for Good

And yet despite limited budgets, the early adopter nonprofits began using responsive web design in 2012 in order to adapt quickly to the new realities of Internet browsing. They began actively using Myspace in 2004 and YouTube in 2005 – years before the Fortune 500 companies. Bold imagery. Large font.

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The Case for Copyright Exceptions and Fair Use

Beneblog: Technology Meets Society

In September 2011, the Authors Guild sued the HathiTrust digital library—a partnership of academic and research institutions that had created with Google a collection of millions of titles digitized from libraries around the world— alleging massive copyright violations. often leads the way towards that better tomorrow.

Copyright 196
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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

Google’s mobile algorithm factors your location into mobile search results. For nonprofits, this could mean higher rankings for local mobile searches on homeless shelters, animal adoption or volunteer opportunities. 41% of email was opened on mobile devices in the second half of 2012. Connect with Mike on Google+.

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