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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. But that simply isn’t true.

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2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 of online giving happened in October, November, and December of 2011.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

and in 2011 won a $1 million prize! When the humans are relaxing, live chat is offline. But when the humans are watching the kids play soccer or having dinner, live chat is offline. Fun fact— Watson was developed to answer questions on the quiz show Jeopardy! Watson’s first commercial application was more serious.

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2011 MyCharityConnects Conference Keynote

Amy Sample Ward

Date : June 6, 2011, 9 am – 10:15 am. Engaging our community, online and offline, can generate the momentum we need to build a movement. Location : Toronto, ON, Canada. Topic : Keynote; Technology and Community – Strategic Options for Building Movements. And there’s no stopping a movement! Related Links : MyCharityConnects.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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5 Tips To Grow Your Online Giving In 2011

NetWits

How will you reinvigorate yourself, your work and your organisation in 2011? Given that, as we head into 2011, this is not so far away, it’s worth considering how you will ensure your online giving strategy performs in 2011. You need to connect with your online donors as much as you do your with your offline donors.

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