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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.

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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. Resident apps help us put the most up-to-date information in the hands of users, since our consumer seafood recommendations are updated twice a year. What were some of the results?

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

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Tech Across Your Org: Technology Leadership at a Small Organization

NTEN

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Draw a red line where information/communication is in a silo (if this spreadsheet was lost or destroyed, could you get the same information easily elsewhere?) Draw a green line where information is flowing smoothly.

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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

In a nutshell, your members and visitors want you to go green, and they’ll take their spending power and focus elsewhere if you don’t make green practices a core part of your mission. If you want to keep up, you have to go green! In 2011, 26% of people had at least one visual arts membership. That dropped to 22% by 2017.

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Nonprofit and Library App Survey from App It Up

Tech Soup

What We Found in the Numbers We made an effort to include both nonprofits and libraries by promoting the surveys in the TechSoup forums, via NetSquared and TechSoup for Libraries , and through social media. September, 2011. The surveys ran in late August and early. There were a total of 229 survey responses. standalone mobile apps).

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Digital Volunteerism – Effective Disaster Relief the GreenTech Way

Tech Soup

Many of these tools use crowdsourcing techniques, which engages large groups of people via the Internet to do important tasks like raise money, collect information on needs in a stricken area and get them out to first responders, translate information in to several languages, or map the crisis in useful ways.