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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118
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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. Fundraising via Social Networking. of non-profits were able to raise over 10k through Facebook in 2010. Social Networking Adoption by Non-profits.

Facebook 260
professionals

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 144
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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

One of the most challenging parts of fundraising is the coveted ask. Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. Your fundraising ask is equivalent to a sales pitch. designing the perfect fundraising event.

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Presentation: Getting Started with Multi-Channel Fundraising

Care2

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.

Channel 59
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Multichannel Fundraising: Magic or Myth?

NetWits

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153
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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

. —– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. Then, why do we keep thinking celebrities are so important to raising money? Both of them involved celebrities.

Celebrate 201