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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Blackbaud Headed to SXSWi 2011

NetWits

Blackbaud @ SXSW 2011. South by South West Interactive 2011 is upon us. There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It’s that time again. Find her on Twitter – @claired.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Executives were terrified by the legal implications of using social networking tools.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. The best social media managers have a voracious appetite for news and current affairs. Those are definitely not the qualities of a good social media manager.

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. Facebook and Flickr have been two of the most useful social media sites.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Facebook: facebook.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. What is on your To Do List for 2011? Name: Carol Baskin. Title: CEO.