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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

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Idealware’s Nonprofit Social Media Decision Guide, Updated for 2011

Beth's Blog: How Nonprofits Can Use Social Media

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

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Multichannel Fundraising: Magic or Myth?

NetWits

Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile. At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. The report, which covers 15.6 million donors and more than $1.16

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Who Knew There was so Much to Email?

NetWits

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content.

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Multi-Channel Fundraising: Magic or Myth?

Care2

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Karla joined the UCS in 2005.

Channel 58
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Networked and Hyperconnected: The New Social (and work) Operating System

Beth's Blog: How Nonprofits Can Use Social Media

This is a terrific presentation from Lee Raine from the Pew Internet and American Life Project that looks at the issue being “hyperconnected” or “over connected” to the web, mobile technologies and social media. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.

Network 110
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Comparing Nonprofit Usage of Social Networks and Text Messaging in Korea and the United States: One Size Does Not Fit All

NTEN

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".