Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online-acquired donors tend to give much larger gifts and to give more in total revenue. Here are some key findings.

Results 68

Results Fundraising Case Study Mail 68

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. On the technology side, it can quickly grow wildly complex to manage creative and logistics for targeted marketing through a variety of channels.

Offline 73

Offline Blended Mail Channel 73

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. On average, 0.69% of website visitors made a gift, bringing the average value of a visit to $0.60. billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We need to work in both channels to make the ask.

Donor 58

Donor Offline Mail Channel 58

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here.

email 48

email Campaign Test Benchmark 48

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? They also help cross-promote other channels and engagement opportunities. The work is done upfront.

email 55

email Marketing Registration Nonprofit 55

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. Strategic Plan : Charity Dynamics worked with Volunteers of America to create an online strategic plan inclusive of engagement and fundraising campaigns, benchmarks and online fundraising goals for twelve months.

America 24

America Results Volunteer Offline 24

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

Mobile 30

Mobile Blackberry Convio United States 30

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. They don’t naturally flow to another channel, despite their tech savvy tendencies, nor do they stick with a cause simply because gave a donation once. 2011 Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 87

Raise Money Online Giving 87

sgEngage

DECEMBER 1, 2010

77% of nonprofits had at least one online gift of $1,000 or more last year. The median online gift above $1,000 was $3,500 in 2009. 33% of online donors will switch channels to become offline donors. Major donors don’t give online Wrong. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

sgEngage

DECEMBER 10, 2010

That is significantly below average gift amounts through online donation forms. The Right Donor Data Transfer There is a lot of time and attention on what goes into getting someone to make an online gift. Apple could do a lot more good for the nonprofit sector by offering special discounts to organizations or gift-in-kind programs.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Fast forward to 2011, the age of smartphones, social media and 3D television. Results are assessed based on impact of all channels as well as where the donation occurred. Were they past donors or new donors?

Offline 30

Offline Integration Online Mail 30

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. The key for nonprofits is to focus on the experience a donor has when they switch channels.

Mail 79

Mail Trend Offline Blackbaud 79