[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network
Nonprofit Tech for Good
NOVEMBER 21, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) 2) Interaction and response from postings (i.e. Summary of ROI. Averaging 200 interactions per post on Facebook (this includes comments, likes and wall posts).
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