Connection Cafe

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Social Media Lessons from 4 Generations of Canadian Donors

Connection Cafe

The study, which builds on a similar study conducted in 2010, looked at the philanthropic habits of the following generations of Canadians: Generation Y (or Gen Y, born 1981 – 1995). LinkedIn use rose 24% from our 2010 study to 48% in 2013. Twitter use increased by 20% from our 2010 study to 59%.

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

Because new channels have arrived on the scene since 2010, it makes sense that giving would be spread across them. In 2010, giving online meant donating money through a website or email. With social media comes a plethora of platforms, including, but not limited to, Facebook, Instagram, Snapchat, Pinterest, Twitter and YouTube.

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What's our vector, Victor?

Connection Cafe

Facebook has played a big role in keeping me informed and updated about Airplane! Unfortunately, in March and November of 2010, two of the big stars of the films passed away ( Peter Graves and Leslie Neilsen ). Facebook knew I loved Airplane and AMC targeted me because of it. My Facebook evangelism of Airplane!

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8 Ideas for Social Media Rewards

Connection Cafe

It was right in front of their building with a familiar giant "F" in a blue box painted in the parking spot and a sign that read "Facebook Fan Parking." They also take advantage of the information that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend their business/product SINCE becoming a fan/follower.

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Crowdsourcing, old school: the Great Backyard Bird Count

Connection Cafe

The Great Backyard Bird Count is this weekend, February 12 - 15, 2010, and it's great way to get outside with family and friends, have fun, and help birds—all at the same time. RSVP on Facebook. If you live in one of the many areas blanketed by snow the past few weeks, you might be looking for a cure for cabin fever.

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Social Media Makes a Splash at the Association of Fundraising Professionals Conference

Connection Cafe

Facebook [or any social network] is your garden." Covering both Facebook and Twitter basics for nonprofit organizations, Nicci and Sean did a very important thing in their presentation: they explained why fundraising professionals should care about year-round relationships versus simply making "the ask" at predefined times of the year.

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Spread the Love and #BAD11

Connection Cafe

For the past two years, Philabundance has promoted the Spread the Love campaign as a two week virtual food drive that matches every new fan on Facebook with a jar of peanut butter or jelly donation from the org’s food industry partner, Wakefern/ShopRite. About the Campaign. In 2011, the results keep getting better!

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