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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010. This generation, however, is silent no longer.

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How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Beth's Blog: How Nonprofits Can Use Social Media

As most of you probably know, LinkedIn—the networking site for professionals—expanded its scope to include company pages back in 2010. Filter engagement trends by type and time period. Get more detailed demographic data about your followers. See the growth of your follower base and benchmark it against similar brands.

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New Study Explores the Undeveloped Value of New Donors

Connection Cafe

Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession. For fundraisers, this means we have strategic problems.

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Telling the story in a new way: Should arts leaders use impact evaluation?

ASU Lodestar Center

These instrumental effects are such quantifiable elements as: number of participants, academic success, economic impacts, general demographics of participants, etc. Cultural Trends Vol. Cultural Trends, 19: 4, 307 — 324. Intrinsic impact refers to those benefits of the arts that enrich or transform participants (McCarthy et al.,

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Get a Special Rate on the 2nd International Fundraising Conference

NTEN

> Register for the 2010 IFC Online here. Understanding Online Donors: Their Demographics, Attitudes, and Behavior . Trends in Online Fundraising: What We Can Learn From the Data . Then, you'll probably want to: > Register for the 2010 IFC Online at our discounted rate today ! in a Hurry . Million Online Supporters

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Ninety Percent of Consumers want Companies to Support Causes

Care2

While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. Both demographics feel strongly about wanting to purchase products that support causes. Tags: Cause Marketing Trends.

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Engaging Young Donors

Connection Cafe

According to a study conducted in 2010 that looked at charitable habits and multichannel preferences of four different generations of constituents, The Next Generation of American Giving , younger generations tend to give similar amounts, but to fewer charities. In addition, you can identify new trends as they occur.

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