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Where Does Your Nonprofit Stand: 15 Social Media Statistics

TechImpact

Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels.

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The 990: From Compliance to Communication 

sgEngage

Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked. And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement.

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How Nonprofits can Better Engage Millennials & Gen Z

Saleforce Nonprofit

The pandemic and the shift online has helped them connect with people who share their values and find diverse role models. Whether it’s volunteering or giving, younger people want to do it with their peers — their “team” — so make it easy for them to engage with you and each other on the channels they prefer. billion.

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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

Two recent reports share data about the actual role celebrity connection plays in nonprofit fundraising and both say the same thing: forget celebrities. Online fundraising revenue grew overall by 14% between 2009 and 2010. Getting Over Celebrities. Then, why do we keep thinking celebrities are so important to raising money?

Celebrate 201
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My Theory of Practice

Zen and the Art of Nonprofit Technology

One of the most important roles I play is educating clients about the technology that they will be engaging with, based upon what I’ve heard while I’ve listened. The role I play most often currently is providing a clear and understandable avenue between the client and a technology vendor (such as web or database development shop).

Practice 100
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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Well, maybe “exhilarating” isn’t the right word, but if you’re a research nerd like me, or if you’re wondering how well other orgs performed in 2010 (i.e. Overall, 79 percent of organizations included in the report raised more in 2010 than 2009, while 21 percent saw declines in their online fundraising.

Convio 51
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Nonprofit Weekly Picks

Care2

To the Point: Get Ready to Rummage Time to toss what’s not working and make a new plan for 2010. Care2's Jocelyn Harmon's wrote up a great list of six suggestions for Fundraising Success Magazine's blog on how nonprofits need to step up their marketing game in 2010. Stop debating which channel is best.

Haiti 50