Facebook: Is it Worth your Nonprofit’s Time?
NetWits
JULY 12, 2011
How much time should your nonprofit spend engaging with their “fans” on Facebook? In 2010, 78% of nonprofits surveyed by NTEN who had raised money on Facebook raised $1K or less in 12 months. It’s much easier for people to click a button and sign a petition online than it is to take time out of their busy schedules to attend an event.
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