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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. This is in line with the 2010 Online Giving Report. Only 11% of online donors acquired in 2007 were still giving in 2010.

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4 Key Features of the New GoFundMe Charity™

Nonprofit Tech for Good

Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. GoFundMe Charity offers two transaction-based pricing plans: 1) A guaranteed 0% platform fee with an option for donors to leave a voluntary “tip” for GoFundMe’s services and support.

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Three Ingredients for Successful Year-End Fundraising

NetWits

In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. eNonprofit Benchmark study. 13% – eNonprofit Benchmark Study. This is one of my favorite tips from Alia Mckee over at Sea Change Strategies. Fundraising Facts. Charity Navigator.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Examples and practical tips to live by. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online.

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. What tips do you have? And while links may catch someone’s attention, those that just say “donate” or “give today” will do little to inspire more click-throughs. Click-throughs are what you need to get more donations.

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How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Beth's Blog: How Nonprofits Can Use Social Media

As most of you probably know, LinkedIn—the networking site for professionals—expanded its scope to include company pages back in 2010. See the growth of your follower base and benchmark it against similar brands. How Your Nonprofit Can Make the Most of Its LinkedIn Profile – Guest Post by Victoria Michelson.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average.

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