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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving.

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Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN

NTEN

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

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Mobile List Size Growth Decreases for Nonprofits

Care2

A new study by M&R indicates that nonprofits are experiencing a decline in their mobile list growth when they examined data from several nonprofits between June 2011 and May 2012. “Organizations may have already recruited the “low hanging fruit” from their email lists onto their mobile lists. 59% per month.

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GiveMN 2012 Giving Day by the Numbers

Beth's Blog: How Nonprofits Can Use Social Media

GiveMN 2012 by the Numbers by Jeff Achen, GiveMN Digital Strategist. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year. Check it out: Click for our full Give to the Max Day 2012 results. We made a much more deliberate attempt to organize social media efforts in 2012.

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Are Mobile Apps Serving the Underserved?

Tech Soup

Apps created specifically to address the needs of low-income and underserved communities in the United States are few and far between – despite the fact that smartphone adoption rates are higher within minority communities where social services are in greater demand and poverty tends to be more concentrated.

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Need a mobile strategy? Start with your email.

Care2

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Today, “mobile&# is receiving lots of attention. Some sources are indicating that more people will own smartphones than traditional cellphones by 2012.

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