Storytelling Through Paid Advertising
NTEN
OCTOBER 6, 2011
I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. By Nasser Asif, Director of Marketing and Media, See3 Communications.
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