Zen and the Art of Nonprofit Technology

MAY 19, 2008

.&# It takes aim at Convio’s recent benchmarking study. To their credit Convio asks this question on their blog : “Should organizations like Convio, and Giving USA continue to offer these sorts of insights to the nonprofit community, or is this simply self-serving marketing fluff?&# What do you think?

API 100

API Open Source Kintera Benchmark 100

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Conversions: When Convio's clients sent emails, users opened them 20 percent of the time, but only 3.3

Metrics 53

Metrics Measure Web Convio 53

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

APRIL 13, 2011

So, how can we use analytics to reduce postage costs in acquisition without harming results? If so, look at your acquisition lists from 2008/2009 then calculate your average18- or 24-month long-term donor value by list. (Be For this reason, Convio through our recent expanded team and offerings , creates models uniquely for each client.

Analytics 27

Analytics Model Mail Convio 27

Connection Cafe

MAY 6, 2013

Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts. The session was based on an initial three-part fundraising series (see posts: #1 , #2 , #3 ) late last year in preparation for year-end giving.

Program 39

Program Online Test Mobile 39

Care2

MAY 4, 2009

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. April 28, 2009 | Maureen Backman Thanks Allyson, this is a great focused list.

Social Media 76

Social Media Online Communication Media 76