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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Ever buy something that’s “one size fits all?”

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The State of Online Fundraising

NTEN

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. These positive results are no longer being overlooked by nonprofit executives.

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

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Multi-Channel Fundraising is Key to Nonprofit Fundraising

Care2

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

Most often nonprofits want to capture information from web users. In addition, sometimes nonprofits want to expose data from the CRM to the CMS. Even if they do, it takes developer time to write the code to do the integration, and that may be resources that a nonprofit doesn’t have. What’s involved in this?

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead?

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Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clearly the Internet has transformed how nonprofits communicate with their activists and donors.