Care2

JUNE 16, 2009

But your new activists are the ones most inspired by your work right now (they just took action!). So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Advocacy Donor Online 34

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

JANUARY 15, 2009

For example: “5 Things You Can Do To Break Your Bottled Water Habit.” Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

JULY 26, 2007

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Im working on the other analyses, too! It takes a lot of work to build a quality audience. Need some metrics guidelines? link] or [link] if you want to tweet it. (Ha! The irony). Im honored!

Social Network 74

Social Network ROI Social Media Network 74

Care2

OCTOBER 7, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com All rights reserved.

Map 28

Map Social Media Advocacy Case Study 28

Care2

JULY 17, 2007

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Im working on the other analyses, too! It takes a lot of work to build a quality audience. Need some metrics guidelines? link] or [link] if you want to tweet it. (Ha! The irony). Im honored!

Social Network 74

Social Network ROI Social Media Network 74

Care2

SEPTEMBER 25, 2007

During the reception, I also learned about the work of some really great organizations. Women Under Forty PAC, for example, focuses on supporting women under forty years of age who are running for public office. Copyright © 2008, Care2.com " This fact certainly caught my attention. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

AUGUST 16, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. There are some great examples of nonprofits that are doing an excellent job with online video.

YouTube 34

YouTube Social Media Video Advocacy 34

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. What we don’t know yet is whether it will work. Read the rest of this great post here [.]

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. What we don’t know yet is whether it will work. Read the rest of this great post here [.]

YouTube 40

YouTube Donation Darfur Google 40

Care2

MAY 7, 2007

For all the online petition naysayers out there heres a great example of how powerful online organizing is becoming. Thank you for sharing this posted article for me or for every one, you made a great job for your Blog.Keep it up the good work. Cheers Best Regards, Lea Go [link] May 7, 2007 | Lea Go Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

JULY 14, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. There are some great examples of nonprofits that are doing an excellent job with online video.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

Depending on your goals and your work, you may want to use a constituent management tool that is really good at tracking actions and activists, but not as good at other things. Or, you may need to get one that can work for many kinds of groups. They were active and dedicated to making it work and raised 90,000+ friends.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MARCH 3, 2009

For example, if an organization has rules regarding making public statements, including who can communicate, what that process might entail, what is allowed based on C3/C4 tax status, then, those controls should be exercised in any content published to the Internet. Facebook is another good example of this. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

Care2

SEPTEMBER 11, 2007

For example, only half of them have blogs, but only half of these groups allow comments on them. tools are critically important to their work and were at a loss as to where and how to get help for selecting and using new social media tools. Copyright © 2008, Care2.com To create a new comment, use the form below.

Social Media 28

Social Media Foundation Web Advocacy 28

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

FEBRUARY 3, 2008

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Im working on the other analyses, too! It takes a lot of work to build a quality audience. Need some metrics guidelines? link] or [link] if you want to tweet it. (Ha! The irony). Im honored!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

SEPTEMBER 28, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com All rights reserved.

Map 28

Map Social Media Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Is Direct Mail still working effectively for your organization? February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 25, 2008

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. Which source of traffic worked the best? As you can tell, the interview is pretty long. Sometimes more!

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. Which source of traffic worked the best? As you can tell, the interview is pretty long. Sometimes more!

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. For example, NWLC’s website is undergoing a redesign, but right now, our site isn’t very well optimized for search engines.

Google 31

Google Grant Adwords Social Media 31

See3

NOVEMBER 12, 2007

Instead of simply telling potential donors about the organization’s overseas outreach work, it can show them the people it helps and allow them to hear volunteers and those they help in their own words. Instead, he encourages nonprofit groups to produce documentary-style videos that show their work and cast their workers as real people.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

Instead of simply telling potential donors about the organization’s overseas outreach work, it can show them the people it helps and allow them to hear volunteers and those they help in their own words. Instead, he encourages nonprofit groups to produce documentary-style videos that show their work and cast their workers as real people.

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Is Direct Mail still working effectively for your organization? February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

DECEMBER 4, 2007

I was busy starting my green communications consulting company, Aequus Green Communications , and working with clients to pay the bills and increase the portfolio. Six months later, and despite being delayed again by work, a new template for GBK, and eventually several additional green sites, is almost done. 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MARCH 4, 2009

Here’s a list of 10 best practices you can follow when working on your site content. For example, use “Donate” or “Contribute” but not both (Donate is probably preferable in that instance). My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com All rights reserved.

Social Media 38

Social Media Content Practice Web 38

Care2

AUGUST 7, 2007

That works out to an average of about $1.24 The verification process needs some work By far, the most popular “Guidestar-certified” nonprofit on the Causes application is Just Say No, the movement started by Nancy Reagan as an anti-drug campaign. per supporter. The total donations ran from $5 to $22,871.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That works out to an average of about $1.24 The verification process needs some work By far, the most popular “Guidestar-certified” nonprofit on the Causes application is Just Say No, the movement started by Nancy Reagan as an anti-drug campaign. per supporter. The total donations ran from $5 to $22,871.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 31, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. If you used an email append or other some such questionable acquisition method, I would think much more work would have to be done to develop that relationship first.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. If you used an email append or other some such questionable acquisition method, I would think much more work would have to be done to develop that relationship first.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. To date, the Transfair USA Change.org widget reports bringing in the most money ($942), which works out to be about 22 cents per friend.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. To date, the Transfair USA Change.org widget reports bringing in the most money ($942), which works out to be about 22 cents per friend.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 11, 2007

More important to me is how they talk about the way that they work. Technology is not a panacea for the hard work of developing relationships face-to-face. The immigration rallies were a perfect example of this. Copyright © 2008, Care2.com How do you respond to that? AF: You mean after I laugh at them?

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

APRIL 2, 2008

Links to your home page can be helpful if you are working on brand name recognition, but otherwise direct people immediately to the relevant page that matches your ad. For example, you could have one ad group devoted to recruiting activists, and another for reaching out to recruit potential donors. Just how well did it work for them?

Adwords 51

Adwords Google Social Media Advocacy 51