NTEN

FEBRUARY 17, 2010

Many of these organizations continue to see 2X to 3X the daily traffic of average days in 2008. (A Research into both the "Wired Wealthy" and other consumers shows they visit organizations' websites before donating regardless of whether the gift is given online or offline. To get your invitation visit [link].).

Online 74

Online Giving Convio Mobile 74

NTEN

NOVEMBER 2, 2009

Offline activities. If your offline database tracking activities can communicate with your online system (whether through data syncing or old-school spreadsheet downloading and uploading) you have a great wealth of information at your fingertips. In 2008, CAFB distributed more than 17 million pounds of food.

Texas 80

Texas Personal Online Experiment 80

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Twitter is establishing itself as a charitable giving and cause marketing channel. . Last month, the Twitter community came together online and offline in over 180 cities around the world to raise money for charity:water with the highly successful " Twestival " fundraising event which brought in over $250,000.

Donation 50

Donation Kenya Avatar Empowerment 50

Care2

JUNE 5, 2009

For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008.

Social Media 47

Social Media Online Advocacy Media 47

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Convio 76

Convio Mail Newsletter Game 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

One of the approaches I've been thinking about lately is how professional learning through social media channels can be put into practice by using listening (and engaging techniques) for program development. Using social media is an enhancement to your offline professional networking and relationship building.

Social Media 63

Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I was honored to be on one of the few nonprofit panels on the agenda. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Online numbers don’t always equate offline results. It was organized by Ed Schipul. Trust me. What are they good for?

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). Networking: Weaving Online and Offline, Strong Ties and Weak Ties. We met face-t0-face at a social media event in 2008, but that was the only time I had interacted her face-to-face.

Boston 95

Boston Network Story Nonprofit 95

Connection Cafe

APRIL 25, 2012

I secretly hoped that at least those other 95% recycled… And I couldn't help but draw parallels in my mind about marketing channel mix and energy. So direct mail and telemarketing (offline) for the large part rule the roost. Invest at a faster rate in the new channels and allow for the learning curves.

email 32

email Channel Conservancy France 32

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 9, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media email Online 28

Amy Sample Ward

FEBRUARY 19, 2011

Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. The first example is Ushahidi – originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. Now for indirect content or Mash-ups.

Disaster 206

Disaster Social Media Haiti Media 206

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Very cool project from 2008: Twitter Vote Report.

Tools 100

Tools Tech Map Case Study 100

Care2

MAY 29, 2009

billion in 2008 to $29.8 The economy is hitting most of us pretty hard in all channels,” said Jennifer Donahue, Deputy Director of Membership and Development for NARAL. " Costs are going up for direct mail, so as a channel it will need to evolve. billion in 2013. So what’s the verdict? Thanks for listening.

Mail 34

Mail Social Media Advocacy Online 34

Care2

MAY 15, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Tools Online Advocacy 34

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

Connection Cafe

MARCH 19, 2009

Multi-channel fundraising. Here’s a sample of our 2008 year-end campaign. In December of 2008 we conducted our typical year-end direct mail campaign. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Many nonprofits are doing this, and doing it well.

Channel 26

Channel Fundraising Mail Gift 26

NTEN

OCTOBER 28, 2008

Election 2008 is remarkable for so many reasons. As agents of social change, there is a great deal the nonprofit sector can learn from Election 2008. Go Mobile: Mobile applications have surged in this 2008 and some predict it will make the difference in the election's outcome. For the first time in U.S. Tools you can Use.

Social Media 62

Social Media Lesson Develop Media 62

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. Disaster Giving Giving both online and offline towards disaster relief had a significant impact on the nonprofit sector in 2010. Small and medium organizations were up in the analysis, but large nonprofits were down 28.2%.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

JANUARY 12, 2011

Do you have offline and well as online channels ready to go? Technology Can your website and giving forms handle 4x their normal traffic? Do you have a scaled down shadow website ready to go? Do you have email templates ready to go? Unfortunately, this will not be the last emergency that nonprofit organizations will have to respond to.

Haiti 63

Haiti Trend Difference Blackbaud 63

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. Improve Reputation: You want to improve how others think about your organization or issue and are responding directly to feedback through social media channels.

Social Media 106

Social Media Map Strategy Media 106

Care2

JUNE 1, 2009

nonprofits in 2008. The most successful organizations are going to be those that use a multi-channel approach based on what your donors are telling you they want. The point is that the world is changing - there are new channels - and that we need to look at how to best strategically incorporate them. But heres the rub.

Mail 47

Mail Social Media Online Advocacy 47

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Bloomerang

JULY 17, 2021

My first time in really understanding what that meant was in 2008. And if you have not heard, I have a podcast, “Let’s Take This Offline,” and you can go ahead and binge listen while you do your running, or your walking, or you’re sitting lakeside this summer, kind of decompressing from a really hellish year.

Management 87

Management Work Video Slides 87

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. Successful organizations make channel flipping effortless and effective.

Mail 78

Mail Trend Offline Blackbaud 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

These principles will no doubt be copied, refined, remixed, and extended as nonprofits experiment with social media-powered fundraising techniques: Weaving Together Online/Offline Into Real Time Web Fundraising Events. Social Media Fundraising As Part of A Multi-Channel Strategy. A Platform for Self-Organizing.

Social Media 107

Social Media Trend Media Fundraising 107

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. However, things rapidly changed from Q4 in 2008 to Q1 in 2009. compared to Q1 2008. Gulf Coast hurricanes of 2005. The median average gift decreased by 2.4%

Social Media 31

Social Media Advocacy Fundraising Online 31