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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. How much the event raised that year. Give current subscribers the opportunity to tell you what they like.

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Benchmarks Extra: Monthly Giving

NTEN

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

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Roundup of 2009 Online Giving Stats

Robert Weiner

I t's the season for a slew of reports analyzing last year's online giving results. Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Its findings included: 14% growth in online giving overall. Donors were still giving, but in smaller amounts.

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Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)

NTEN

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

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Roundup of 2009 Online Giving Stats

Tech Soup

I t's the season for a slew of reports analyzing last year's online giving results. Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Its findings included: 14% growth in online giving overall. Donors were still giving, but in smaller amounts.

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Online Fundraising Best Practices

Care2

300 billion was raised in 2008 (Giving USA); * $15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December. Did You Know? * How Does Your Nonprofit Measure Up?

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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. Online giving has actually developed a consistent and predictable cycle.

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