See3

FEBRUARY 26, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 26, 2008 Are you an idiot?

Video 40

Video FAQ Newsletter Copyright 40

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. She’ll be taking questions about her presentation on January 16, 2008. She’ll be taking questions about her presentation on January 16, 2008.

Video 40

Video Campaign Chad Contest 40

See3

FEBRUARY 27, 2008

Sit with Danny Alpert, See3 Executive Producer and Award Winning Documentary filmmaker and brainstorm on new video stories, approaches and styles, explore how to repurpose your existing audio-visual assets and how to distribute your media to the widest and most effective audiences.

NTC 40

NTC Consultant Video Free 40

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008. Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JUNE 11, 2007

Holliss post explains why green advertising, or "greenvertising," is becoming increasingly important for companies who are trying to reach a mainstream audience. Sure enough, she lists Care2 as a great place for advertisers to reach a "truly qualified audience of influencers" - a "potent buy" as she calls it.

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Right now, were using it to grow the audience of people that are involved and help create that amorphous "buzz".

Social Media 68

Social Media Twitter Action Advocacy 68

See3

JANUARY 7, 2008

Danny “plans to leverage the widespread appeal anticipated for this project with an innovative, multi-platform community engagement campaign designed to build audiences before the broadcast and extend the reach of the series into communities across the nation.&# One of the coolest things will be the outreach and engagement pieces.

Broadcast 40

Broadcast FAQ Video Newsletter 40

See3

SEPTEMBER 24, 2007

You don’t have to have more metrics to understand that in order to capture and keep the attention of you target audience that you have to have good, compelling visual stories. And now we know, online video is the best way to do that. Share and Enjoy: One Comment comment Lights! « technola [.] Join the Video Bandwagon [.]

Video 40

Video YouTube FAQ Metrics 40

See3

MARCH 13, 2008

Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. Kellogg Foundation The W.K. Kellogg Foundation is currently looking for a New Media Manager. This is a newly created position.

Foundation 40

Foundation Job Open Management 40

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 7, 2009

Convio says knowing your audience is key because the online tools you choose to use must align with the technical capabilities of your audience. Convio lays out simple steps to creating a website that is easier to navigate and more useful to your target audiences. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MARCH 3, 2009

On the other hand, any organization that does not take advantage of using tools like Twitter to reach out to large audiences for free is making a big mistake. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com Very interesting points about organizational accountability and standards. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. If youre interested in working with a videographer to produce a more polished piece for YouTube, make sure the videographer understands the YouTube audience, what kind of videos receive more views, etc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JUNE 21, 2007

Target your audience: before pouring money into an online ad campaign, make sure the audience of the site your ad appears on is likely to be interested in your nonprofit. Copyright © 2008, Care2.com The higher the number of clicks an ad gets doesnt necessarily equate to a higher number of conversions.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. If youre interested in working with a videographer to produce a more polished piece for YouTube, make sure the videographer understands the YouTube audience, what kind of videos receive more views, etc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 17, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

JULY 26, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

MARCH 13, 2009

The audience will have ample opportunity to ask questions and respond. An interactive conversation between past and present elected officials and the audience on political leadership in the digital era. Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com

Social Media 44

Social Media Interaction Advocacy Online 44

See3

MARCH 12, 2008

In other words, YouTube feels that for the most part it is enough to direct traffic to third-party sites and let them tap into YouTube’s huge audience. Facebook is a platform — meaning, you can develop your own applications on top of their functionality. YouTube is now a platform.

YouTube 40

YouTube Platform Kickapps API 40

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Use mini celebs - a columnist in a local newspaper or magazine may not be a global sensation, but he or she does have a large, captive audience. Copyright © 2008, Care2.com Their creativity may inspire others. To create a new comment, use the form below.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

JUNE 30, 2009

You may think that your audience wants a lot of detail and perhaps “needs” to be educated about why you are doing what you do – but in fact, your activists need to know just three things: 1. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com Everybody does it. All rights reserved.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

FEBRUARY 7, 2009

You need to be where your target audiences are. So Id say try to be as creative as possible, and get the advice of people who know the audience well not only from an NPO perspective, but from a tech/2.0 April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com so important? perspective as well. Great post!

Social Media 31

Social Media Web Advocacy Media 31

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com What is Earned Media?

Track 41

Track Social Media Media Advocacy 41

Care2

FEBRUARY 3, 2008

Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 11, 2007 | çad?r

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JANUARY 15, 2009

Also, especially if you are using multiple media, targeting different audiences with different appeals, and/or breaking things down demographically, it can be very hard to get the numbers you need for statistical significance with large "asks" like donations. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

NOVEMBER 13, 2006

No matter what your reason is, establishing your purpose will guide your content and establish rapport with your audience. This will aide in a better dialogue flow between you and your audience Post a Comment | by Share Article in Online Marketing Reader Comments There are no comments for this journal entry. Make your blog personable.

Social Media 28

Social Media Advocacy Digg Jordan 28

Care2

FEBRUARY 17, 2009

It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns.

El Salvador 40

El Salvador Story Philanthropy Camera 40