Care2

OCTOBER 18, 2007

The awards committee praised Lambda Legal for using conditional content very well. Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. Copyright © 2008, Care2.com All rights reserved.

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Convio Award Social Media Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I was honored to be on one of the few nonprofit panels on the agenda. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Online contests that award dollars to nonprofit causes are here to stay.

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Comment Artist Social Media Hype 97

Wild Apricot

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? both electronic and print.

Knowledge 60

Knowledge Effective PDF Evaluation 60

See3

MARCH 7, 2008

How can you find that missing perspective and use it to create empathy and understanding in your audience. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! As a result, it’s very powerful. Share and Enjoy: One Comment comment Claude Rallins Pangea Day is an interesting project.

FAQ 40

FAQ Newsletter Copyright Contest 40

See3

FEBRUARY 13, 2008

Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! For example… What The World Eats is a photo essay about what families around the world eat. . Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

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Picture Story FAQ Newsletter 40

See3

FEBRUARY 27, 2008

Danny is a producer, director and editor whose films have aired on PBS, HBO and A&E and have been nominated for an Academy Award and national Emmy Awards. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Sign up for a free one-on-one storytelling strategy session.

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NTC Consultant Video Free 40

See3

JANUARY 17, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 17, 2008 Need a job?

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Job Marketing Online Influence 40

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

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Social Media Video Advocacy Web 28

Beneblog: Technology Meets Society

OCTOBER 21, 2008

Well, I just got my first one out in 2008! Benetech Update: Summer 2008 I'm thrilled to be writing you this update, because this year is unusually exciting even by Benetech standards. You can imagine the impact of Bookshare.org going from a $1 million per year enterprise in 2006 to over $7 million in 2008.

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Zen and the Art of Nonprofit Technology

AUGUST 17, 2007

Is there an audience out there? at 6:29 am I have gone through this process many times and it all depends on several factors including where your audience is, what the technology infrastructure is, your budget and the mission-critical features you need. But this has also made me re-assess this whole endeavor. 8 Harold Jarche 08.21.07

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Search Web Open Source Audio 100

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key. December 28, 2008 | David Kinard Copyright © 2008, Care2.com

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Social Media Advocacy Fundraising Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2009

I was surprised that they didn't involve the audience in the conversation, by not doing this Oprah style or simply reading and responding to some of the tweets. The experiment called the Giving Challenge was: A 50 day event from December 2007 through January 2008. When the Case Foundation team launched their Giving Challenge.

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America Social Network Challenge Reflection 91

See3

FEBRUARY 26, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 26, 2008 Are you an idiot?

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Video FAQ Newsletter Copyright 40

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. She’ll be taking questions about her presentation on January 16, 2008. She’ll be taking questions about her presentation on January 16, 2008.

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Video Campaign Chad Contest 40

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008. Here are the highlights.

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Benchmark Social Media Studies Advocacy 28

Care2

APRIL 12, 2009

Panelists will also discuss how environmental groups are leveraging online strategies to educate and mobilize a diverse and broad-based audience of citizens and policymakers. Vote for the Best 2008 Nonprofit Videos. The DoGooder TV awards received almost 400 submissions from 175 nonprofit organizations and causes.

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San Francisco Open Source Drupal Advocacy 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Right now, were using it to grow the audience of people that are involved and help create that amorphous "buzz".

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Social Media Twitter Action Advocacy 68

Care2

JUNE 11, 2007

Holliss post explains why green advertising, or "greenvertising," is becoming increasingly important for companies who are trying to reach a mainstream audience. Sure enough, she lists Care2 as a great place for advertisers to reach a "truly qualified audience of influencers" - a "potent buy" as she calls it.

Social Media 28

Social Media Advocacy Case Study Report 28

See3

JANUARY 7, 2008

Danny “plans to leverage the widespread appeal anticipated for this project with an innovative, multi-platform community engagement campaign designed to build audiences before the broadcast and extend the reach of the series into communities across the nation.&# One of the coolest things will be the outreach and engagement pieces.

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Broadcast FAQ Video Newsletter 40

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Local Advocacy Media 31

See3

SEPTEMBER 24, 2007

You don’t have to have more metrics to understand that in order to capture and keep the attention of you target audience that you have to have good, compelling visual stories. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Share and Enjoy: One Comment comment Lights!

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Video YouTube FAQ Metrics 40

See3

MARCH 13, 2008

Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Kellogg Foundation The W.K. Kellogg Foundation is currently looking for a New Media Manager. This is a newly created position. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

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Foundation Job Open Management 40

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

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Social Media Studies Facebook Raise 41

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

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NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 7, 2009

Convio says knowing your audience is key because the online tools you choose to use must align with the technical capabilities of your audience. Convio lays out simple steps to creating a website that is easier to navigate and more useful to your target audiences. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

NTEN

SEPTEMBER 8, 2010

The organization and challenge: After years of traditional fund-raising events, Catholic Charities CYO (CC) in San Francisco decided its approach was getting stale and that it needed to broaden its audience to include opportunities for young people. In 2008, the event netted about $18,000. www.grassroots.org.

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Campaign New York City Community Build 65

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

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Demographics Social Network Social Media Network 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. If youre interested in working with a videographer to produce a more polished piece for YouTube, make sure the videographer understands the YouTube audience, what kind of videos receive more views, etc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. If youre interested in working with a videographer to produce a more polished piece for YouTube, make sure the videographer understands the YouTube audience, what kind of videos receive more views, etc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

JUNE 21, 2007

Target your audience: before pouring money into an online ad campaign, make sure the audience of the site your ad appears on is likely to be interested in your nonprofit. Copyright © 2008, Care2.com The higher the number of clicks an ad gets doesnt necessarily equate to a higher number of conversions. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

JULY 26, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 11, 2007 | çad?r

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Social Network ROI Social Media Network 74