Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. 6 Katrin 09.19.07 No one disputes that.

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Stats Web Statistics NTEN 100

Care2

JULY 14, 2008

The most obvious metric is video view counts. While we dont have hard metrics at this time, I would encourage nonprofits to read your previous Frogloop interview with Carie from the Humane Society, where she details how a YouTube contest helped add 2000 new members to their mailing list. It depends on what your goals are. com , Inc.

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YouTube Video Social Media Advocacy 34

Care2

AUGUST 16, 2008

The most obvious metric is video view counts. While we dont have hard metrics at this time, I would encourage nonprofits to read your previous Frogloop interview with Carie from the Humane Society, where she details how a YouTube contest helped add 2000 new members to their mailing list. It depends on what your goals are. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34