Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 8, 2008

Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Advocacy 28

Advocacy Social Media email Online 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

Social Media 28

Social Media Video Advocacy Web 28

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. She’ll be taking questions about her presentation on January 16, 2008. She’ll be taking questions about her presentation on January 16, 2008.

Video 40

Video Campaign Chad Contest 40

Care2

MAY 9, 2008

Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Advocacy 28

Advocacy Social Media Online email 28

Care2

AUGUST 8, 2008

Date: Thur, Aug 21, 2008 Time: 2:00 PM EDT Duration: 1 hour Cost: Free Registration: click here Natasha Nummedal is Senior Campaign Manager at Care2. Prior to joining Care2s campaign team, she worked for Amnesty International USAs Urgent Action program and the YMCA of Boulder Valley. To register, please click here. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com If you enjoy frogloops content, we highly recommend joining Care2 and putting some of our words into action to make a difference!

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 16, 2009

But your new activists are the ones most inspired by your work right now (they just took action!). So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

JUNE 5, 2009

According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. The total amount of money raised online increased by 26 percent from 2007 to 2008. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

AUGUST 26, 2008

Prior to joining Care2s campaign team, sheworked for Amnesty International USAs Urgent Action program and theYMCA of Boulder Valley. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Maureen McGregor is theE-activism Director at Oceana. To create a new comment, use the form below.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JULY 15, 2008

Nonprofits who work primarily with policy still should document themselves because they have access to experts on their topic. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Be sure to check it out. They can interview those experts and expose them to the public. All rights reserved.

Video 28

Video Social Media Advocacy Case Study 28

Care2

FEBRUARY 3, 2008

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

NOVEMBER 9, 2007

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

JUNE 30, 2009

Update new activists on what is happening or has happened as a result of their action, then ask them to take the next step to help on that issue or on your next campaign. Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

SEPTEMBER 18, 2007

Whether someone opts in to your newsletter list from your homepage or meanders into your newsletter list from some other source, the next step is to send a welcome message. Or tell them about another action youre running. I hate to call it that, but your list is a resource to sell your brand, your actions, and your organization.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 15, 2009

Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

Have Fun - Do Good

JUNE 25, 2008

Earlier in the month I taught a Nonprofit Blogging 101 workshop at the 2008 Making Media Connections Conference. In general, a blog is a different communication tool than say, a newsletter. How can you use a blog to fundraise and mobilize people to action? I originally wrote this post for the NetSquared Blog. Content and trust.

Question 45

Question Blogger Nonprofit Comment 45

Care2

MAY 3, 2007

With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Reader Comments (1) Wow James, this event looks really interesting.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 3, 2007

With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Reader Comments (1) Wow James, this event looks really interesting.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 31, 2007

Last August, a draft of policies and rules for National Parks was leaked that emphasized commercialization, tourism, and motorized recreation within the parks. May 31, 2007 | Amien Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Thanks for the info! All rights reserved.

National 28

National Social Media Service Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Look beyond what you need people to do (whether it's giving money, volunteering, taking action, etc.). Here are some examples from Beth from November, 2008 - I'd be interested in hearing about more data and experiences myself. other content i might want to tweet about? Yes, they will lose interest quickly.

Social Media 50

Social Media Examples Professional Learning 50

Care2

JUNE 17, 2009

60) Search « Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks | Main | Punching Up Your Action Alerts and Online Fundraising Appeals » Tuesday Apr 21 2009 Congratulations to Nonprofit Campaigners on Three Recent Victories Tuesday, April 21, 2009 at 11:22PM | by Clinton OBrien 1.

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

JUNE 21, 2007

Regardless of whether people click-through or take action, as long as they can see who you are with respect to a cause, its important and leaves an impression. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JANUARY 6, 2009

Recognize value drivers - What user actions on the site help you achieve your goals? January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Which metrics will help you achieve it? Define the sites goals and why the site exists - What is the purpose of the site?

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 4, 2009

Burks | Mercy Corps Communications Track - Franciscan B Action is at the heart of what our organizations do. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged. May 24, 2009 | Not for Profit Marketer Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JULY 26, 2007

You can also see how that translates into cost per action or email viewed (opened). The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can also see how that translates into cost per action or email viewed (opened). The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 21, 2007

The Care2 message described the risks of PVC and urged participants to click through for more information, and to take action. 956 people) also signed up for CHEJ’s “PVC Action Network” email list, enabling CHEJ to cultivate these email subscribers into both grassroots supporters and potential members and donors for CHEJ.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 17, 2007

Members who took this action were further prompted to sign up for MFCN’s mailing list, and Care2 delivered the signups (with full first and last name, email address, zip code and in most cases, full postal address) at regular intervals to MFCN. Copyright © 2008, Care2.com To create a new comment, use the form below.

Case Study 28

Case Study Conservancy Studies Social Media 28

See3

NOVEMBER 12, 2007

Susan Rosenberg, American Jewish World Service’s director of communications, says these projects are important to the organization because video, more than any other medium, can tell powerful, emotional stories that move supporters and donors to take action.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

Susan Rosenberg, American Jewish World Service’s director of communications, says these projects are important to the organization because video, more than any other medium, can tell powerful, emotional stories that move supporters and donors to take action.

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

FEBRUARY 3, 2008

You can also see how that translates into cost per action or email viewed (opened). The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JANUARY 15, 2009

60) Search « Friday Webinar: Best Practices for Email List-growth and Fundraising | Main | 10 Fast Tips to Boost E-newsletter Performance » Thursday Jan 15 2009 What Makes A Campaign Go Viral? – Anne Dougherty, Clean Water Action @escapetochengdu : Viral = spreads on its own without any help from its creator.

Social Media 28

Social Media Campaign Advocacy Online 28