GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. What are the differences between UA and GA4? In UA, the basic unit of collected data is referred to as a hit; UA records one pageview hit each time someone views a page.
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