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Utilize Social Media Marketing to Support Your Nonprofit’s Digital Fundraising

NonProfit PRO

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. As a result, social media strategies are often used to supplement in-person events.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Brynne Krispin is a social media strategist for nonprofits and small businesses. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. This combination puts immense pressure on nonprofits to find creative ways to engage supporters and bring in donations.

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Thursday Thoughts | Supporter habits to build this year

EveryAction

That fresh-start feeling is also palpable at social good organizations. To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? Actually learn to play that harmonica!)

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

That’s why we often say that advocacy is for everyone: when decisions are being made that affect your organization’s work, mission, and vision, it just makes sense to get involved, unite your supporters, and move them to take action with you in pursuit of a specific mission-oriented goal. This means their voices hold power in a range of ways.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. 2) You can tailor social media to your audience.

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4 ways your site should support year-end virtual fundraising

EveryAction

This means your website is one of your nonprofit’s most valuable tools for staying connected to your supporters and bringing in end-of-year donations. The tools that you use to engage supporters online should integrate with your website and, ideally, your database or constituent relationship management (CRM) platform.

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