Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. You can watch the keynote on YouTube. You can watch the YouTube presentation or read the takeaways here.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2010

How to use social media to inspire 40,000 people to give on one day. No doubt social media is a key part of our promotional and event strategy. In fact, this may be one of the largest collaborative social media efforts in the nonprofit world. Social media success: collaborate, inform, build, engage.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Internet Use Policy.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. The definition of links or how you’re connected is defined however you want in social network analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I do agree/disagree to statements like "Social media is a waste of time" or I do a spectra gram based on personal comfort level and whether or not they feel social media is valuable for their agency. Not surprising, generations somewhat correlated with social media experience/comfort level with one exception.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2015

She was one of the first patients to use video blogging through her nationally recognized YouTube channel to share her story and educate people about life with IBD. It got started in upstate NY by Pat Quinn and through social networks, it spread to Pete Frates. Carrie Martin Munk, The ALS Association.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2009

Arts and Social Media View more presentations from kanter. This morning I gave a presentation for a group of senior marketing people from performing arts centers around the country on social media. The questions I got: How do know that our social media strategy can help sell tickets?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

Last week, I had the opportunity facilitate a " Social Media Strategy Map " workshop for over 100 Bay Area nonprofits. This takes a lot of time because I'm not just browsing, but I'm doing a pattern analysis for best practices that I can incorporate into a presentation about social media principles and nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

The Need for the 4Cs Social Media Framework. Over the last year, I have had to explain how social media works to diplomats, defense officials, and academics and students focused on fields as diverse as international affairs, management and sociology. The first reason is the excessive focus on specific social media tools.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Note from Beth: Social media is not a waste a time, but there are ways to waste your time. If you know of other tools (or tips) that make you more efficient managing content, engagement, and tracking on social media, please share them in the comments. So Many Social Networks, So Little Time.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

Something that has eluded me is how to directly embed the YouTube Video. I've always had an elegant solution - include a hyper link to the YouTube Page. This trick, along with being able to Tweet from Powerpoint is definitely going into my Trainer's Bag of Social Media Tricks.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2009

An early adopter of social media, the Lance Armstrong Foundation leverages social media to engage, connect, and celebrate its community. The foundation used social media heavily to promote this day. October 2nd is also the anniversary of our founder’s, Lance Armstrong, cancer diagnosis.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2009

If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. Social media is. well, social. Getting on YouTube” is not a marketing goal. The other three?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2009

Arts and Social Media View more presentations from kanter. This morning I gave a presentation for a group of senior marketing people from performing arts centers around the country on social media. The questions I got: How do know that our social media strategy can help sell tickets?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2008

Here's a question I get all the time: How much time and resources does it take to implement social media? So, how can you quantify - as close as possible - the amount of time it takes to put social media in practice with good results? In A Museum? It's so hard and you could cop out with "It depends."

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2008

How can we become digital archaeologists who use social media to dig up real time conversations to understand the right now? Let's take the definition from Josh Bernhoff from this YouTube video from the Forrester Consumer Forum. Market research generates answers, while listening using social media generates answers.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2009

The array of social media can appear to be very complex. But social media and social networks respond to the same needs that drive people; the need to connect with one another in meaningful ways through conversation. Organizations that can really adapt and use social media need to simplify.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

AARP California Twitter Account Last week at the WeAreMedia Workshop, someone asked a question about babyboomers and social media use. Is it only younger people who are using social media. Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Three Analytics Tools to Gauge Your Social Audience’s PulseGuest Blog by Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Then check out Simply Measured.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2009

Arts and Social Media View more presentations from kanter. This morning I gave a presentation for a group of senior marketing people from performing arts centers around the country on social media. The questions I got: How do know that our social media strategy can help sell tickets?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. When I saw this YouTube video to promote a conference on measurement and outcomes, I couldn’t resist sharing it.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

I've been preparing for a Leadership Conference with TCG (Theatre Communications Group, the service organizations for theatre companies) on strategic social media. So, I've been looking at a lot of different examples of how theatres are using social media.  Foursquare is a location-based social network. 

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. Everyone is a Curator. Another theme of web2.o

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2009

At Craigslists Foundation Nonprofit Bootcamp , I ran into Ramya Raghavan, Youtube's Nonprofits and Activism Manager who was speaking on a panel called Future Tech. It's one-minute and she explains the new video volunteers program and shares the secret sauce for success for videos on YouTube.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2008

Geoff Livingston live blogged the Network Solutions Solutions Stars Video Conference -- by a team of Internet marketing and social media rock stars.  The Social Opportunity. You Need Social Networks.   Where does social media time/money fit within the overall web marketing budget? . 

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Note from Beth: In the decade or so that I’ve been doing social media, I’ve always been an advocate of the “Listen, Learn, Adapt” approach to doing social and a decade later, it is still very important for success. If you manage social media accounts, you’re probably already doing some of this.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2009

YouTube for Nonprofits View more documents from See3. Note from Beth: Michael Hoffman recently presented a webinar filled with useful information for nonprofits about how to make the most of their YouTube presence. Here's my webinar about how nonprofits can use YouTube effectively. The YouTube Nonprofit Program is The Bomb.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 15, 2008

He chronicled his story and work in Bangladesh using social media tools and engaging story telling techniques. One thing that I've discovered that if you want to be an effective user of social media - watch people who are good at engaging audiences in the conversation.   What will you do today?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

To get there, we employed a number of strategies, but chief among them was social media. Social media has always been a key communication tool for Give to the Max Day. But this year, the buzz leading up to the November 15 event on Twitter and Facebook, as well as on sites like YouTube and Linkedin, was even stronger.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2009

Now the Smithsonian Institution, in a flash of cloud like behavior , is coming to life on the social web. The Smithsonian Institution is in the midst of a huge strategic planning effort, with new media as one of the focal points for its future. They're doing some crowdsourcing via their YouTube Channel.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. Knock Out Animal Fighting YouTube Contest??? important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2008

How To Download YouTube Videos. VideoJug - Life Explained on Film is an excellent site for instructional videos and screencasts on a wide range of topics, including some fantastic how-to content for social networks and other tools. The example above is one that plucked from the socialnetworking tagged videos.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. YouTube Nonprofit Program: YouTube. Moderate* 7. Moderate* 10.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

On Friday, I tripped down the rabbit hole of Google + field test with many other social media early adopters and nonprofit technology (#nptech folks) who were kicking the tires. Google + is Google’s new social sharing platform. The social network market place is already competitive on the second tier below Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

This is a terrific presentation from Lee Raine from the Pew Internet and American Life Project that looks at the issue being “hyperconnected” or “over connected” to the web, mobile technologies and social media. It is the same title of Raine’s recent book.

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