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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. Why the Open Data Project?

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Grow Your Annual Fund with Targeted Appeals (It Works for Us!)

sgEngage

Here’s how targeted appeals are working for us: Promoting matching gifts Focusing on a theme Experimenting with AI I am the Development Manager for After School Matters (ASM), a medium-large nonprofit that provides after-school programs for high school teenagers in Chicago. Ours is a common challenge for social-good organizations.

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Many nonprofits worry about “spamming” their supporters with constant requests for donations. When he’s not managing a fundraising event you can find him at the gym or working on side projects at home in Palo Alto, CA. With a silent auction, bidding takes place before the event happens, giving people more time to get involved.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

How multi-year giving agreements impact donor retention According to the Fundraising Effectiveness Project , retention hit an all-time low of 42.6%. It’s about telling a compelling story where these gifts are the heroes, providing stability and enabling ambitious, long-term projects.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). million) due to spam filters ( EveryAction ). 11% via direct mail/post.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

With social media, comments are increasingly rarely on blogs and there’s a good chance that the comments you do get are spam or argumentative for the sake of being argumentative. Below are three examples from three different nonprofits: 1) e-Newsletter opt-in on the Marshall Project blog. 3) Maximize your blog’s sidebar.

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