How to Solove the Brand Inconsistency Problem You Didn’t Even Know You Had
NetWits
APRIL 24, 2012
It’s intangible and emotional while at the same time tangible and based in real life. Inconsistency in your message causes distrust and over time will make your supporters skeptical about who you are and what you do. History – if appropriate, share your history and how your brand has evolved over time.
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