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The Potential of Purpose & the Impact of Pro Bono Services

Saleforce Nonprofit

At MAHA Global, we have found, and quantified through research, that investing in purpose — especially that of your employees — is the most effective way to make progress towards social impact commitments. His family loves hiking, camping, cycling, photography, and any excuse to adventure outside in nature.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Graphics: Well-designed graphics can make statistics and data compelling, while delivering the transparency your constituents demand.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Graphics: Well-designed graphics can make statistics and data compelling, while delivering the transparency your constituents demand.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

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Ethical Storytelling for Nonprofits: A Detailed Guide

Neon CRM

14 Tips for Nonprofit Storytelling In a study by researchers Dan and Chip Heath, only 5% of people could recall statistics from a presentation they’d just heard. Whenever possible, gather or create other materials—like, photography, video, or designed graphics—to support the story.

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112 Tips to Raise More Money by Mail

BoardAssist

I’ve updated my annual list of Top Tips to Raise More Money by Mail with the latest 2014 research and recommendations from my favorite mail gurus. Don’t use a lot of photography and fancy layout in your letter or accompanying materials. Use statistics t o build credibility and make the cause more concrete.

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How nonprofits can skyrocket SEO rankings with backlinks

Socialbrite

It seems a bit unusual, but from an SEO perspective it makes sense: Content research : First, it’s necessary to do some research and find the highest-ranking articles on a certain topic. Content creation : The next step is content creation when the nonprofit creates similar articles to the one it located during research.