Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. It gets at that failing formally point that Clay Shirky was talking about NTC Keynote. She puts the what to measure question in context from hits, to views, to engagement. It's not just math phobia.
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