Nonprofit Tech for Good

NOVEMBER 13, 2013

In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. View: Complete Webinar Schedule. Learn the top best practices for Facebook, Twitter, Google+, Pinterest, and Instagram.

Practice 268

Practice Communication United Kingdom New York City 268

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies.

Social Media 223

Social Media ROI Media Myspace 223

Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? The vast of majority of nonprofits love Facebook too. Yet recently, I sense some frustration with Facebook from nonprofits. on Facebook.

ROI 248

ROI Integration Question Facebook 248

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The

Asia 203

Asia Social Media Practice Free 203

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. Old news does not get shared on Facebook or retweeted on Twitter. That said, the best nonprofit social media managers are sharing and tweeting from location.

Social Media 269

Social Media Skills Management Media 269

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. 2) Facebook Status Updates are no longer being sent to Twitter.

Facebook 278

Facebook Social Media ROI Gift 278

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. Related Link: Social Media and Mobile Technology Webinars for Nonprofits.

Social Media 100

Social Media Hype Free Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. View Webinar On Demand for $20 ].

Social Media 182

Social Media Strategy Media NPO 182

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. Sponsored by Microsoft Corporate Citizenship and presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully integrate your nonprofit’s Web 1.0

Asia 100

Asia Social Media Library Singapore 100

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Many small-to-medium sized nonprofits do not realize how little traffic their website is actually getting. I only launched Nonprofit Tech 2.0

Social Media 249

Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe.

Newsletter 240

Newsletter Learning Social Media Social Network 240

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

Newsletter 254

Newsletter Social Media Build Media 254

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. Work toward that goal of five thousand.

Web 257

Web Social Social Media Myspace 257

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

AUGUST 29, 2010

One year ago today Nonprofit Tech 2.0 I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 To celebrate this one-year anniversary: 1) I donated $500 to some of my favorite nonprofits ( #JustDonated ). 10 Twitter Apps for Nonprofits.

Celebrate 232

Celebrate Tech Social Media Nonprofit 232

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon.

Linkedin 191

Linkedin Group Spam ROI 191

Nonprofit Tech for Good

JULY 9, 2012

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter.

Social Media 272

Social Media Management Media Social 272

Nonprofit Tech for Good

JANUARY 16, 2012

Not relevant to the vast majority of nonprofits and (whew!) I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. That said, here are eight steps to get your nonprofit started on Pinterest: 1.

Profile 256

Profile Nonprofit Twitter Social Network 256

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

Linkedin 196

Linkedin Group Practice Management 196

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 2) Twitter.

Social Media 270

Social Media Social Media Tech 270

Nonprofit Tech for Good

APRIL 7, 2011

Integrating your nonprofit’s Web 1.0 Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage.

Social Media 248

Social Media Integration Websites Widget 248

Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Nonprofit Tech 2.0 received 13,000 visitors. That said, mix it up!

Content 260

Content Ideas Nonprofit Interview 260

Nonprofit Tech for Good

DECEMBER 30, 2009

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. 3) Does your nonprofit have a blog? [ [link] ]. 25% Twitter. 15% We already do!

Results 193

Results Communication Strategy Myspace 193

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. This informative post is based on a recent webinar presented by the Ad Council provides an overview of how to understand the return on your time investment.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I still got heckled by skeptics (and on Twitter no less!). Bridge Conference Slides View more presentations from kanter. Some in the audience are impatient.

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

Google 213

Google Practice gMail Avatar 213

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.

Blackberry 220

Blackberry Tools Media Management 220

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 Many nonprofits don’t consider blogging either because they think they need to blog everyday and that it would be too time consuming, or they have no idea what to blog about. in September of 2009, I had very low expectations.

Content 237

Content Ideas Organization New York 237

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

Social Media 247

Social Media Media Management Social 247