Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 274

Social Media Avatar Media Ratio 274

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Get training.

Social Media 236

Social Media Media Social Stats 236

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. Back in 2006 when I joined the organization we had a MySpace page with 25 friends. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

DECEMBER 30, 2009

7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 14% YouTube. 9% MySpace. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 28% 2,501-5,000. 22% 501-2,500. 19% Less than 500. 16% 5,001-10,000. 25% Facebook.

Results 192

Results Communication Strategy Myspace 192

Nonprofit Tech for Good

DECEMBER 5, 2010

YouTube: youtube.com/womenforwomenintl. The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog.

Social Media 207

Social Media International Interview Examples 207

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. It’s a tragic loss in ROI!

Linkedin 191

Linkedin Group Spam ROI 191

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

Social Media 231

Social Media Management Media Social 231

See3

MARCH 14, 2008

Heather will be demonstrating the new MySpace Apps in a webinar in April. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Anyone else out there experimenting? You can learn more about her webinars here. Case Soup: Nonprofit Video Secrets Revealed!

Myspace 40

Myspace Application FAQ Newsletter 40

Care2

MAY 28, 2011

YouTube: 19.94% of the U.S population is on YouTube. MySpace : 1.19% of the US population is on MySpace. While these stats are not terrible (in particular Facebooks and Youtube’s) it does demonstrate that the world does not revolve around social media for millions of people in the United States.

Social Media 77

Social Media Media Stats Myspace 77

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Your boss may not understand the important work you are doing for your organization on Facebook, Twitter, YouTube, etc. from working on the weekends.

Social Media 246

Social Media Media Management Tips 246

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Make new friends (Google+) and keep the old (Myspace). They move with you from one site to the next and maybe in the case of Myspace, back again. Learn basic HTML.

Social Media 234

Social Media Media Management Social 234

Nonprofit Tech for Good

JULY 9, 2012

can produce significant ROI is a myth. If she or he writes or posts boring content, lacks necessary tech skills such as HTML and photo editing, or doesn’t have an intuitive sense and passion for their online communities, then your social media ROI will be minimal at best. It’s not the tools. Social media is not free!

Social Media 262

Social Media Management Media Social 262

Nonprofit Tech for Good

DECEMBER 28, 2010

YouTube: youtube.com/hsus. MySpace, back when it was cool. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Blog: hsus.typepad.com. Facebook: facebook.com/humanesociety.

United States 230

United States Social Media Interview Media 230

Nonprofit Tech for Good

DECEMBER 20, 2010

YouTube: youtube.com/thetaprootfoundation. Megan: MySpace was probably our first introduction to social media, but not sure the year we created the account. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Are you tracking Return on Investment (ROI), and how? Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

Case Study 50

Case Study ROI Social Media Contest 50

See3

MAY 9, 2007

How do we take advantage of user-generated content and user-controlled forums such as MySpace and YouTube without totally losing control of our brand? The Obama MySpace page was originally created by a volunteer, and originally didn’t say “official site&#. and losing control of content. and losing control of content.

Myspace 40

Myspace Problem Law FAQ 40

AFP Blog

MARCH 25, 2011

ROI of social media can be an intangible- The NonProfit Times March 15, 2011: "here's Facebook, Second Life, Myspace, LinkedIn, YouTube, Twitter and now Jumo. What's It Cost? There are many smaller social networking platforms.

ROI 22

ROI Social Media Baltimore Second Life 22

See3

JULY 17, 2006

Facebook is the second big social networking site behind MySpace. And their pages aren’t nearly as ugly as MySpace pages. [.] Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! One reason is that it’s ugly. Maybe you don’t know what I am talking about?

Myspace 40

Myspace Digg FAQ Newsletter 40

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 246

Content Ideas Nonprofit Interview 246

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition? How many videos were submitted?

YouTube 41

YouTube Generation Video Social Media 41

Care2

MAY 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Did you experience any increased site traffic to HSUS as a result of your MySpace presence?

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition? How many videos were submitted?

YouTube 41

YouTube Social Media Generation Video 41

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 118

Content Ideas Nonprofit Interview 118

See3

DECEMBER 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman DEC 12, 2007 Why you need social media marketing.

Social Media 40

Social Media Somalia Myspace Marketing 40

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Chapter 2 :: What About Myspace?

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Chapter 2 :: What About Myspace?

Social Media 207

Social Media Social Chapter Media 207

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And what is the optimum combination of videos, pictures, text, friends, and other widgets?

Social Media 28

Social Media Place Myspace Advocacy 28

See3

MAY 28, 2007

It is fueled by easy-to-use blog software, social networking sites like MySpace and Facebook, and the online video phenomenon of YouTube, and a thousand other video sharing sites. YouTube is full of folks who do a nice job with video. On YouTube you can see a lot of very inappropriate ketchup ads.

Contest 40

Contest Generation Content YouTube 40

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And what is the optimum combination of videos, pictures, text, friends, and other widgets?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Video 28

Video Social Media Advocacy Case Study 28

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The deal between MySpace and Cingular was announced on December 18th when the service went live.

Social Network 28

Social Network Mobile Social Media Network 28

See3

FEBRUARY 11, 2008

Tensions remain between making a profit and alienating Facebook’s users, who the company says total about 64 million worldwide (MySpace has an estimated 110 million monthly active users). Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Facebook 40

Facebook FAQ Myspace Yahoo 40

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics 45

Demographics Social Media Online Advocacy 45

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Jeremiah Owyang describes this issue, but calls it " Fondling the Hammer " It's a symptom of a larger problem - the lack of ROI thinking and it happens in the nonprofit sector too. Heather Mansfield, Making It On MySpace. Jordan Viator, YouTube on a ShoeString and ask the expert at NTEN with Ramya Raghaven from YouTube.

Nptech 50

Nptech Social Fundraising Plugin 50

Care2

OCTOBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The campaign enabled CI to boost their email list by 50,000, in only two weeks.

Convio 28

Convio Award Social Media Advocacy 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45