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How to Prevent Donor Fatigue in a Nonprofit

Get Fully Funded

We call it the 3:1 Ratio, and it helps you make sure your interactions with your donors are balanced. Follow the 3:1 Ratio to make sure you have 3 warm, juicy, feel-good communications before you ask again, and donors won’t mind how often you ask. This is why a well-done newsletter , updates, and warm touches are so critical.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Keep in mind that you’ve got about 7 seconds to get them to open your message; if they’re busy at the time and don’t click on it, they probably won’t come back. Keep these questions in mind: . A phone call? What happens immediately?

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. One was in a 16:9 landscape ratio, and the other was in a 1:1 square ratio. However, storytelling isn’t enough.

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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . You can even create a supporter persona, a semi-fictional person made up of your supporters’ characteristics, to help you brand with your users in mind. .

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5 Great Nonprofit Trends: Mini Edition

Qgiv

People input their credit or debit card information into the digital wallet on their phone, and then they’re set to make purchases using their digital wallet instead of carrying a card around. Venmo is another digital payment option that uses a donor’s phone to make a purchase or donation. The setup is simple. What is Venmo?

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

So, here are a few tips to bear in mind when putting together a marketing video for your nonprofit. This process is about identifying basic elements that might be helpful, like video length, visual-to-written content ratio, style and color pallet. As always, however, stay true to your brand and its own style and tone.

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