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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Social Media Policy Guidelines for Nonprofits

NCE Social Media

I was fortunate enough to serve on a committee of AFP International that brought together some social media gurus to hash out guidelines that nonprofit organizations can use to craft their own social media policies. With the release of these guidelines I wanted to share 7 reasons why you should have a social media policy.

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Nonprofit Social Media Policy Workbook

Wild Apricot

If you need to develop a social media policy, here's an overview of a great workbook and social media policy template from Idealware.

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Social Media Policies

NCE Social Media

Mashable has a nice story about why you should have a Social Media Policy at your agency. Having a policy in place that delineates who may or may not post on behalf of your agency that addresses this is vital. The Social Media Governance website has 82 examples of social media policies in place at corporations.

Policy 100
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Got Social Media Policy?

Beth's Blog: How Nonprofits Can Use Social Media

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. It asks you 12 questions mostly having to do with control and then spits out the biolerplate for your policy. Here's the social media policy I created for Beth's Blog.

Policy 100
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It’s 2013: Where’s your nonprofit’s social media policy?

ASU Lodestar Center

As they say, “With any social media profile, comes great responsibility.” Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. What’s in a social media policy? Just kidding, no one really says that.