M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. So when I spot a tool that has real, honest-to-goodness usefulness, it’s irresistible. A lovely interface.

Los Angeles 101

Los Angeles Audience Google Channel 101

NTEN

MARCH 19, 2011

A high unsubscribe rate is bad, right? As it turns out, a high unsubscribe rate correlates directly with high fundraising results. And that's kind of the whole point -- and another reason you should keep an eye on your own unsubscribe rate. The first being: unsub rate > list growth rate = nobody to message.

Benchmark 88

Benchmark Studies Report Mail 88

Qgiv

SEPTEMBER 1, 2021

Text messages have an astounding 98% open rate and only take 90 seconds for a response. You’ll need to set up an easy-to-remember text fundraising keyword such as your org names plus GT (so long as autocorrect won’t change your keyword to something else). Direct mail. You also want to approach direct mail with a plan.

Channel 52

Channel Marketing Donation Giving 52

NTEN

NOVEMBER 8, 2011

E-mail Metrics. You may send out 10 e-mails featuring cats, 10 about dogs, 5 with a picture of a horse, and so on. (We Awhile back, I wrote about "Unweighted Open Rates" ; "Click-through by Open" is that metric's compatriot: a measure of how effective your copy is at generating an action. Click by Interest. Web Analytics.

Metrics 78

Metrics Communication Widget Social Media 78

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Tech Soup

MARCH 18, 2013

A tool to influence elected officials’ opinions has been the petition, initially door to door, then in direct mail packages, and now online. org, causes.org, and change.com. There are three channels that work well for converting advocates to donors: email, direct mail, and telemarketing. You need both!

Donor 57

Donor Channel Test Database 57

NTEN

JULY 19, 2012

The first was driving donor acquisition and fundraising with minimal direct mail and email marketing, the second is that their only previous mobile campaign happened during a large museum exhibition, and had poor results. With the $10 campaign, they saw an 82% conversion rate. Share your tips and experiences in the comments below.

Mobile 61

Mobile Create Strategy National 61

NonProfit Hub

JANUARY 3, 2017

Why do #nonprofits settle for 43% retention rate? Maeve Strathy: Younger donors still opening direct mail. Likely bc they don't get a lot of mail. Jay Wilkinson: Orgs should have at least 3 people able to make site updates. CauseCamp #DonorLove pic.twitter.com/TfH6ynPM1g. Other industries stay at 70 or 80%.

Causes 31

Causes Tips Nebraska Org 31

CauseVox

OCTOBER 11, 2021

Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail. While we know that not all orgs have this same brand awareness, we believe that less can be more, that simple can be best. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates. Email still works, folks!

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

JULY 26, 2011

The principal finding was that adding online communications to a direct mail-only treatment improved donor retention rates, increasing frequency and consequently lifetime value. More than 50% of the $20M+ orgs are only considered Juniors (in the participant categories), just beginning their journey with integrated marketing.

Integration 32

Integration Marketing Org Channel 32

Tech Soup

FEBRUARY 14, 2013

We took advantage of our captive audience by selling reduced-rate tickets during similar events. Amazon will mail you cereal. Quizzes — Answer a fun fact about your org to win tickets (Drives them to your website). Some would sell out in advance, within minutes even. The big names are easy sells. "One-time only sale!"

Movie 44

Movie Classes Contest Captivate 44

NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. rating items. org / blog /2007/03/20/ nptech - tagging - community. Whether your nonprofit organization provides services or advocates for a cause, your stakeholders have common interests.

Knowledge 86

Knowledge Share Network Community 86

Connection Cafe

MARCH 4, 2019

There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. It’s in our org charts. This online versus offline wall is mostly in our own heads.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

I run the org???s ABOUT THE ORG The HSUS is the nation???s Notes ABOUT ME My name is Carie and I???m m the Internet Marketing Manager for The Humane Society of the United States. and online advertising campaigns. I love animals and I love the internet, and I???m m a self-proclaimed social networking junkie. Our mission is ???

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

MAY 13, 2011

After years as a donor, she started getting every mailing with her husband’s name spelled wrong. And so he tallied up the hours he spent serving on the board, multiplied by his hourly rate, and called that his monetary contribution year after year. I’ve changed a few details to protect the innocent (and/or guilty).

Story 50

Story Support Brain Volunteer 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2005

Most orgs don???t t Spam requires you to have a physical mailing address, opt out of every mail and be responsive, registered domain and bunch of other things, only allowed to email to people who have opted into your list. d love to had you stay on the mailing list, click here to get on the list and then if they don???

Boston 50

Boston NTC Strategy Spam 50

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Activities Active 28

Connection Cafe

AUGUST 13, 2013

— As most e-mail marketers are very much aware of by now, on July 22 Gmail released a new tab structure to its inbox. Primary is meant for your personal e-mails. Social is for e-mail from social networking sites. Orgs 4 and 5 saw a bit more variance. New Gmail tabs, good news or bad? A quick look at the numbers.

gMail 40

gMail Org Stats Mail 40

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Advocacy 47

Bloomerang

MAY 7, 2021

It’s right inside the lobby of all the big org headquarters buildings, and, you know, theaters and whatever, educational institutions. You don’t have to be the one putting mailing labels on those kinds of things. You know, the days of putting, something you clip out in the local newspaper and mail in. I got 50 names.

Causes 118

Causes Chad Support Donor 118

Neon CRM

JULY 28, 2023

While the present day is more evenly split between digital giving (online, email, text) and more traditional methods (direct mail, in-person), the trend lines are clear. With features like smart donation forms and automated follow-ups, Fundraise Up aims to increase donor conversion rates and streamline fundraising processes for nonprofits.

Platform 52

Platform Online Fundraising Paypal 52

Bloomerang

OCTOBER 2, 2021

And then Ds and Fs, you really want to have some deep conversation inside your organization to think about, “What are we going to do if we have a bunch of things that our team has rated poorly?” And my mail tool has to be set up in a way where it can share data and use data from my fundraising system.

Technology 104

Technology Video Nonprofit System 104

Connection Cafe

JANUARY 16, 2015

Schools are calling, emailing, and mailing as much or more during this time just as other organizations are stressing end of year giving. I think the reason there is a spike [in online giving] is because that is when non-profits feel it is OK to mail/email the heck out of their files. Do some orgs get carried away?

Fundraising 20

Fundraising Org Comparison Consultant 20

Bloomerang

DECEMBER 10, 2021

Harvey: As most nonprofits have these days is that renewal rates have been declining and that’s been consistent. In direct mail and digital fundraising, you can often base it on money targets, $82.57 If you invest that money in fundraising, the rate of return is going to be 10 times what it is in the stock market.

Money 108

Money Question Raise Video 108

Care2

FEBRUARY 3, 2009

But a few months later, we were seeing our AdWords click-through rates of 600 per day. Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database ? We were meeting that $330 a day budget, and sometimes even exceeding it by a few dollars.

Google 37

Google Grant Social Media Adwords 37

Neon CRM

SEPTEMBER 26, 2023

Some platforms also include text messaging and direct mail capabilities as well. CRMs provide nonprofits with valuable insights into donor behavior that can be used to optimize fundraising strategies and improve donation rates. Membership Management: Managing members is a whole different ball game from managing donors.

Guide 52

Guide Database Nonprofit Blackbaud 52

Bloomerang

JULY 2, 2021

If you can’t meet with them virtually, if you can’t have an event virtually right now, it’s just not going to happen for your org, this is the way that you re-engage. Are there any suitable for very small money-type orgs?” Emphasize your org’s values by using the pillars in social media and website pages.

Virtual 117

Virtual Communication Video Newsletter 117

Care2

OCTOBER 4, 2009

This goes beyond mail merge: reference past actions (i.e., We would expect a lower rate from new acquisitions. Q: Are there ways that smaller orgs working on same issues within the same community collaborate to raise funds instead of competing? • Personalize communication as much as possible.

Donor 45

Donor Advocacy California Facebook 45

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Oftentimes, registration rates suffer because of the process itself. The 2nd gift.

Story 54

Story Nonprofit Social Media Content 54

Bloomerang

JULY 31, 2021

Is it phone, e-mail? But I don’t have any other information besides from an org and operations perspective [inaudible 00:48:27]. Steven: And the conversion rate, yeah. Is there do not contact them until after the fact, after you submit? I’ve just haven’t. Steven: Something to keep an eye on then. Steven: Yup.

Grant 117

Grant Build Video Strategy 117