Top 5 Ways to Personalize Nonprofit Direct Mail
NonProfit PRO
DECEMBER 14, 2023
With direct mail, we can create individually personalized pieces that interest each recipient. Here are the top five personalization options.
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The Secrets of Direct Mail for Nonprofits
NonProfit PRO
OCTOBER 13, 2022
Fundraising is the biggest challenge nonprofit organizations face. One of the most effective methods of marketing for nonprofits is direct mail. . There are, however, tried-and-true methods that are essential to the success of a campaign.
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Does Direct Mail Work for Nonprofits?
NonProfit PRO
MARCH 15, 2022
At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits.
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2 Ways to Increase Nonprofit Direct Mail Response
NonProfit PRO
DECEMBER 1, 2022
If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.
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Direct Mail Personalization Pays Off
NonProfit PRO
SEPTEMBER 9, 2022
As a nonprofit, every penny spent on direct mail needs to be accounted for. That simple thing is direct mail personalization. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it.
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The Case for Direct Mail in the Digital Age
NonProfit PRO
NOVEMBER 14, 2023
As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.
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Direct Mail Innovations to Test in Your Next Nonprofit Campaign
NonProfit PRO
AUGUST 4, 2023
Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.
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Postalytics Launches First Nonprofit Direct Mail Automation Software
NonProfit PRO
SEPTEMBER 22, 2022
Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.
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How to Find Direct Mail Savings After Postal Rate Hike
NonProfit PRO
JULY 10, 2023
With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.
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Increase Donations With Strategic Direct Mail Campaigns
NonProfit PRO
AUGUST 8, 2023
As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season. With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations.
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4 Ways to Optimize QR Codes in Direct Mail
NonProfit PRO
JUNE 15, 2023
When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience. Here are four ways to optimize QR codes in direct mail.
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No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising
NonProfit PRO
OCTOBER 3, 2023
There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.
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How to Drive More Nonprofit Direct Mail Response
NonProfit PRO
APRIL 13, 2022
So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .
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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes
NonProfit PRO
OCTOBER 25, 2022
Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.
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Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond
NonProfit PRO
OCTOBER 5, 2021
20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.
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Direct Mail Fundraising During the Great Paper Shortage
NonProfit PRO
AUGUST 2, 2022
Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.
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How to Succeed With Nonprofit Direct Mail Fundraising
Allegiance Group
APRIL 15, 2024
Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?
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Direct Mail or Email? Win Over Donors With Both Channels
NonProfit PRO
JUNE 28, 2022
Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.
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Should You Use Stamps on Your Direct Mail?
NonProfit PRO
FEBRUARY 1, 2024
Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter. What is a fundraiser to believe?
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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital
NonProfit PRO
JUNE 22, 2021
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.
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Moore Expands Technology Investment in Production for Hyper-Personalized Direct Mail
NonProfit PRO
APRIL 19, 2024
Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.
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American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding
NonProfit PRO
JANUARY 25, 2022
With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.
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Integrating Digital & Direct Mail Fundraising: 3 Strategies
Get Fully Funded
MARCH 8, 2023
In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started. Reference your donation page.
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How Will Donors Feel When They Open Direct Mail from Your Organization?
NonProfit PRO
NOVEMBER 8, 2023
Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.
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Increase Nonprofit Results With Behavioral Science and Loss Aversion
NonProfit PRO
APRIL 12, 2023
In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.
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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.
M+R
MARCH 11, 2024
3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!
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Best Practices for Donor Acquisition and Retention Through Direct Mail
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.
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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns
Neon CRM
NOVEMBER 15, 2023
Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!
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7 Nonprofit Holiday Bloopers
NonProfit PRO
NOVEMBER 23, 2022
I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what you as fundraisers do at your nonprofits. Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently.
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2024 Online Fundraising Statistics for Nonprofits
Nonprofit Tech for Good
MARCH 20, 2024
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer.
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How to Use Data to Reduce Your Direct Mail Marketing Costs
sgEngage
AUGUST 1, 2023
With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?
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How to Launch & Grow a Tribute Giving Program for Your Nonprofit
Nonprofit Tech for Good
JUNE 22, 2023
Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.
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The Rise of Millennial Giving: What Nonprofits Need to Know
NonProfit PRO
MAY 16, 2023
A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
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Getting Forward to Normal: What Ketchup Packets, Yeast and Nonprofit Mail Pieces Have in Common
NonProfit PRO
JULY 22, 2021
During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.
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Direct Mail Donor Acquisition Strategies
Allegiance Group
FEBRUARY 14, 2023
in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. year over year. in 2016 to 19.3%
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5 Ways To Save on Nonprofit Postage in 2022
NonProfit PRO
FEBRUARY 1, 2022
Direct mail is extremely effective for nonprofit fundraising. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. With ever-increasing postage rates, it can eat away at your donations.
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Raising More With Direct Mail Fundraising: A Guide
OneCause
JUNE 14, 2021
When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.
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Millennials and Direct Mail Campaigns: A Crash Course
Achieve
JUNE 2, 2021
For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.
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3 Ways To Improve Nonprofit Marketing Outreach
NonProfit PRO
FEBRUARY 4, 2022
Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.
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The 5 Rules of Successful Annual Appeal Fundraising Letters
The Fundraising Authority
SEPTEMBER 22, 2022
An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.
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How to Manage and Leverage Multiple Donor Mailing Addresses
DonorPerfect
JANUARY 17, 2023
At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.
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