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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. In summary, AI’s role in fundraising initiatives goes far beyond automation. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Direct mail is still important One shocking finding is how important direct mail is to fundraising. Even with advancements in technology like email and text messaging, donors welcome direct mail as a preferred method of communication. They share the stage with Baby Boomers who also prefer direct mail communication.

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NpTech Tag Summary: Learnings from FriendFeed Experiment

Beth's Blog: How Nonprofits Can Use Social Media

As she says, it combines social bookmarking, feed reading, and the casual interactions of Twitter into something that works somewhat like mailing list, but doesn't add to your email overload. Some people choose one site or method to connect with others, while others are "network weaving," jumping from one site to another.

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NpTech Tag Summary: Highlights from the NpDev and More

Beth's Blog: How Nonprofits Can Use Social Media

From Flickr User Philswin2003 The above flickr photo is from the Nonprofit Software Development Summit and some flipchart notes illustrating what's going on right now: inspiration, matchmaking, and practical methods! Through TechSoup's Netsquared project, blogger Beth Kanter, was commissioned to write a weekly summary.

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Practical Tips for Running the Best-Ever Online Fundraising Store

Qgiv

Check out this example from Bear Creek Regional Park: Potential sponsors saw a summary of the perks associated with each sponsorship package, then see the full description when they click on individual item. One of the reasons so many people love shopping online is the gratification of getting their items in the mail.

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Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Use your CRM and fundraising software to compile reports that include data like how users found your donation form, their giving method and amount, and if they engaged with you online or in person. This way, you can note which engagement methods were most successful and focus your energies accordingly in the future! Direct mail.

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Reaching Younger Donors: Mobile Fundraising Tactics

Tech Soup

According to this summary from The Chronicle of Philanthropy , the survey also found that young donors had only given small amounts to nonprofits and charities, but were open to making small donations more frequently. A new survey from The Millenial Impact. TechSoup Mobile Fundraising Programs.

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