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Nonprofit Email Marketing: The Ultimate Guide for Online Engagement

DNL OmniMedia

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Direct mail is still important One shocking finding is how important direct mail is to fundraising. Even with advancements in technology like email and text messaging, donors welcome direct mail as a preferred method of communication. They share the stage with Baby Boomers who also prefer direct mail communication.

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Email Campaigns That Work for Nonprofits

NTEN

As a nonprofit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. Even more important, is it meeting the needs of the email recipients that you hope will 1) open and read the message, 2) consider acting on it, and 3) take the action.

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Practical Tips for Running the Best-Ever Online Fundraising Store

Qgiv

This is a great tactic to use when asking for sponsorships through email! Send your sponsorship appeal email (psst: we have handy templates over here) and include a link to the sponsorships section of your store. One of the reasons so many people love shopping online is the gratification of getting their items in the mail.

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NpTech Tag Summary: Learnings from FriendFeed Experiment

Beth's Blog: How Nonprofits Can Use Social Media

As she says, it combines social bookmarking, feed reading, and the casual interactions of Twitter into something that works somewhat like mailing list, but doesn't add to your email overload. Some people choose one site or method to connect with others, while others are "network weaving," jumping from one site to another.

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Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Use your CRM and fundraising software to compile reports that include data like how users found your donation form, their giving method and amount, and if they engaged with you online or in person. This way, you can note which engagement methods were most successful and focus your energies accordingly in the future! Direct mail.

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What's an Email Address Worth? Just Calculate it!

Care2

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Number of mailings (enter the number of appeals sent per year).

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