What iOS 17 Tracking Changes mean for Digital Fundraising
M+R
DECEMBER 8, 2023
Lots of people are worried that this will strip out all of their tracking and they’ll never be able to source a donation ever again—a.k.a. billion people. It already has, though people rarely rush to update their phones. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. About 17% of the U.S.
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