Nonprofit Tech for Good

APRIL 15, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Nonprofit Tech for Good

AUGUST 30, 2011

campaigns in order to maximize ROI (Return on Investment). With more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media over the last six years, this training cuts through the hype and narrows in on the most important best practices and tools useful for your nonprofit.

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Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Zen and the Art of Nonprofit Technology

MAY 17, 2011

It’s hype designed to sell things. And hype designed to sell things isn’t necessarily going to help make the world a better place. I’m very glad that most of my #socialmedia #nptech colleagues talk a lot about ROI of social media, and really try and figure out what works, and what doesn’t.

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Care2

MAY 28, 2011

If you work in Communications, escaping the latest hype around social media can be tough. An ROI Calculator for Social Network Campaigns. Fear of Missing Out. Population Does Not Spend Their Day Using Social Media. More Resources: Social Media: A Bubble About to Burst. Is It Worth It? It's About Impact NOT Influence

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

It closely follows Gartner's Technology Hype Cycle. Maybe I'm jaded. But having been in the nonprofit technology since 1993, I've seen a predictable pattern of cycles with new tools and technology. Technology Trigger. Inflated Expectations. Trough of Disillusionment. Slope of Enlightenment. Plateau of Productivity.

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Tech Soup

APRIL 17, 2009

Various media outlets such as the New York Times , Forbes , and Ars Technica are reporting that McKinsey; along with The Uptime Institute, a data center consulting group; released a report this week on the value (and hype) of cloud usage, cloud computing, and cloud services.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. The key question we asked is whether digital and social media are delivering on their promise and the hype. How to analyze a moving target? As readers of this blog well know, digital and social media can be difficult to keep up with.

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Nonprofit Tech for Good

DECEMBER 3, 2020

In discussions with small and medium-sized nonprofits, there’s a lot of hype about stories (which disappear 24 hours after posting), but very little ROI and stories can be time-consuming to create. As mentioned earlier, Facebook Pages can be a colossal waste of time if your nonprofit does not have a budget for advertising.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

You can almost visualize swarms of companies jumping off into the abyss following competitors, self serving social media consultants and momentum created by mainstream media hype, each yelling “weeeee, social meeeeeedeeeeahhhh” and then realizing (maybe too late) with wide open eyes that they’re not prepared (no social media policy, no roadmap).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. (Check out his illustration of the panel). In addition to the graphic facilitation, there will be other interactive learning elements. Trust me.

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Achieve

MAY 21, 2019

Spending the time to create more content based on segments will be a more valuable use of your time and increase your ROI. A “hype” or “sizzle” video embedded into your email can help build anticipation for your event and encourage new attendees to get in on the fun. PERSONALIZE YOUR EMAILS.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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Qgiv

FEBRUARY 28, 2022

What’s your event’s ROI? Step 3: Engage the Hype Machine. And, when I say “hype machine,” I mean it. When I say “hype machine,” I mean: Sending “Save the Date” fliers to people who might want to come (include all the information you can, including how they can sign up later). Is attendance up year over year?

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Nonprofit Tech for Good

APRIL 5, 2021

It is worth saying that $200 a month is considered a very, very small social advertising budget, so the 54% of small nonprofits that are not spending any funds at all on social media advertising, according to the Open Data Project likely have very little tangible ROI from using social media. Tangible ROI from Instagram Stories is elusive.

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Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Mobile Web for Good: Hype or Reality? Can Social Media End Racism? All rights reserved.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. " As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. It's called double-loop learning. 4) PayPal was an enabler.

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Museum 2.0

MAY 9, 2007

In January, I interviewed Sibley about the potential use of virtual worlds and Second Life by museums, but in the four months since then, the virtual world platform--and the hype around it--has exploded. But that’s already sounding like the grandiose hype you read about Second Life or virtual worlds.

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Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Use your social media pages and email newsletters to build hype for your giving day starting a few weeks in advance. For example, you might choose the anniversary of your founding date.

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NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Funnel: Measure the whole funnel!

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