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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. Often referred to as the Activist Generation, Gen Z is just starting to make its mark on charitable giving. organizations** 11.8%

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Refer to the data. You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals. After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals.

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3 Key Elements of a Lapsed Donor Letter

Neon CRM

Next, if your CRM allows it, create smaller lists based on details around their history with you. It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022. That group is your lapsed donor segment.

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4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

Giving history: Average giving amount, frequency of gifts, recency of gifts, and estimated lifetime value to your organization. Past involvement: Volunteering history, previous event attendance, in-kind donations, and any other non-monetary contributions.

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22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine. Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns.

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How to Retain Your Year-End Donors

Neon CRM

For a more detailed look at your statistics, you can add the donor retention statistics widget , which will show you the same categories of donors during a calendar or fiscal year, plus the total revenue from each. Send another appeal and, if possible, reference their previous gift and the positive outcomes they made happen.

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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

A compelling statistic. Adding a powerful statistic can go a long way in making donors feel like their gift was worthwhile. But when choosing a statistic, make sure the figure makes sense and doesn’t require too much explanation. Make sure the stat truly makes the case that your donor’s gift made a difference.