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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

As a result, our sector’s donor retention stats will decline further. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis.

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Best Tips to Rock your Online Presence

Care2

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment.

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5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. For more key statistics like the ones listed above, check out 50 Fascinating Philanthropy Stats. 2016 will be a year of great opportunity for the philanthropic sector. Focus on Impact.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Lots of stats and facts. You’ll see your engagement rate drop and unsubscribe rate climb. Use headlines to let the reader know what to expect in each section.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter.