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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website.

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The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

However, managing grants efficiently and effectively can often be a daunting task, requiring meticulous attention to detail, rigorous compliance measures, and streamlined processes. That’s where nonprofit grant management software comes in. It’s like a helpful program that makes managing grants easier.

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The Essential Grants Checklist

NonProfit PRO

Download this Essential Grants Checklist for best practices for staying on top of accounting for grants and boosting boost cash flow for your nonprofit! Use this resource to track the pre-award, post-award and audit stages of the grant process. Check off each step from being awarded to the accounting and reporting.

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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

Foundation grants now represent 19% of total giving to nonprofits – the largest share on record. The websites listed below can help your nonprofit search and apply for grant funding. Candid offers a searchable database of foundations and grants, grants for individuals, and Requests for Proposals published by funders.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM? GA4 tracks user interactions as Events.

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Is your nonprofit organization ‘grant-ready’? 

Candid

Foundation grants can be one of several revenue streams in a nonprofit organization’s sustainable fundraising plan. As a share of all revenue streams, including government funding, program revenue, and investment income, foundation and corporate grants made up 15.3%. Naturally, most nonprofits will try to secure a grant at some point.

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8 Grant Reports for Metrics and KPIs

NonProfit PRO

If you’re keeping track of something, then you’re probably doing it… right? But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. What gets measured, gets done. Download to see the list.

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