Byte Technology

JANUARY 5, 2017

They know what aspects of their sites are the most popular and which ones are tripping up visitors. By using the absolute go-to tool for digesting feedback: Google Analytics. you can essentially create a custom design for your site that speaks directly to their needs and wants. And here’s how to do just that.

WordPress 100

WordPress Analytics Audience Google 100

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. What more can you learn from Google Analytics? Distinguish patterns the way users flow, or navigate, through your site. Piece of cake.

Analytics 223

Analytics Statistics Google Demographics 223

sgEngage

JULY 13, 2021

While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case for the value of a good Information Architecture. Information Architecture (IA) is the structural design of a website. The post What is Information Architecture?

Websites 101

Websites Structure Template Design 101

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

Application 52

Application Grant Google Guide 52

CauseVox

OCTOBER 11, 2023

A captivating fundraising site and donation page make all the difference, but not every nonprofit has the resources or technical know-how to create an eye-catching digital home. CauseVox’s New Site Editor allows you to craft your perfect page without any design or tech experience and elevate your visual storytelling.

Site 82

Site Product Captivate Module 82

Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

Grant 98

Grant Google Info Application 98

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

Google 52

Google Results Websites Grant 52

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

Analytics 94

Analytics Google Track Info 94

Nonprofit Tech for Good

JULY 25, 2011

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. A Google Account is different from a Google Profile.

Google 273

Google Practice Profile Avatar 273

TechImpact

MARCH 25, 2014

Have a good tip for tracking your fundraisers success in Google Analytics? Make sure whatever landing pages are seeing the most traffic have sufficient information, strong calls to action, and would compel someone to donate to your nonprofit. Referrals happen when someone is redirected to your site via another site.

Stats 252

Stats Analytics Track Google 252

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

Grant 98

Grant Google Problem Analytics 98

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Content to be rewritten.

Websites 306

Websites Analytics Project Proposal 306

Nonprofit Tech for Good

FEBRUARY 11, 2022

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. But, not only do pop-ups lead to a poor UX due to the smaller screen, you can also get penalized by Google for using them. Make sure you do something with the information.

Websites 321

Websites Work Test Nonprofit 321

Greater Giving

FEBRUARY 13, 2023

Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. With that funding, your organization can bid on relevant keywords used in Google Ads that promote your nonprofit.

Grant 52

Grant Google Strategy Dallas 52

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. When a search engine crawls your site, it sees words and code—not the image. You can tell Google or whomever what the image is about, which in turn will help your content get found. Search Engine Optimization.

Action 271

Action Practice Tips Seattle 271

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

Google 215

Google Practice gMail Avatar 215

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Google Analytics Migration. Plan redirects.

Site 52

Site Map Google Test 52

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

Websites 130

Websites Analytics Podcast Map 130

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

Language 246

Language Google Search Content 246

Byte Technology

SEPTEMBER 16, 2021

Does your business currently appear at the top, on the first page of a Google search result? On Google alone, people make over twenty-two million searches every day. It is no wonder millions of people search the term “Search Engine Optimization (SEO)” on Google every month. Google, Bing, Yahoo! What is SEO?

Search 245

Search Yahoo Google Digital 245

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

Google 191

Google Practice gMail Avatar 191

Velir

JUNE 10, 2021

Case in point: Google processes over 3.5 billion searches per day and 84% of searchers use Google 3+ times a day according to Moz. Before search engines, we often struggled to find information, and sometimes we conceded defeat, but with search, we now expect immediate answers to our questions.

Search 95

Search Difference Site Organization 95

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

Google 208

Google Practice Profile Avatar 208

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

Nonprofit Tech for Good

APRIL 23, 2023

AI Chatbots—the Basic Tools You’ve heard of ChatGPT , but what about Google’s Bard or Microsoft’s new Bing (to name a few)? While we might call our phones ‘phones,’ there are Apple, Android, and Google devices. Aren’t they all the same thing? Yes and no. Please include 2–4 strong, relevant hashtags.

Content 352

Content Calendar Language Social Media 352

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52

Google Grant Headline Tips 52

Nonprofit Tech for Good

MARCH 4, 2023

Sharing information about the work your organization is doing will pique the interest of prospective supporters and encourage them to reach out to learn more. If you work more with millennials and Generation Z then you might decide it’s more important to establish an Instagram and a TikTok. 3) It’s a great relationship builder.

Social Media 338

Social Media Media Social Sponsor 338

The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible! Google is sunsetting Universal Analytics on July 1, 2023. If you already have GA4 installed on your site ( bravo! )

PDF 130

PDF Analytics Search Template 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2018

Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives. I understand that the Google AI Impact Challenge is something that you created. Given that you created the Google AI Impact Challenge, how does the challenge work? aichallenge.

Google 84

Google Challenge Interview Impact 84

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

Google 355

Google Grant Guide Nonprofit 355

NetWits

APRIL 3, 2011

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.). The Panda update is said to have changed over 11% of Google’s search results. Have you checked how your website is performing in Google searches lately? This advice is backed by Google.

Google 130

Google New Zealand Australia Search 130

Byte Technology

MARCH 28, 2017

If you know even a little bit about the way the Internet works when it comes looking for specific topics, themes, sites and the like, then you’ve probably seen this term bandied about for years. In the past, however, WordPress sites defaulted to a URL structure that was decidedly unfriendly to search engines. search engines).

Structure 100

Structure WordPress Site Create 100

NonProfit Hub

OCTOBER 22, 2020

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. That’s why we wrote this—to give you the need-to-knows about how to write for SEO and empower you to optimize your site for search. . We have useful information.”

Google 50

Google Headline Search Nebraska 50

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. Social media sites are for relationship building. They are not places where individuals go first to seek out information about a cause or to make a donation.

Social Media 353

Social Media Donor Media Social 353

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

Note from Beth: George Weiner from Whole Whale wrote this insightful piece about the Google Ad Grant program. Help I Just Lost My Google Ad Grant – Guest Post by George Weiner. The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant.

Grant 82

Grant Google Adwords Help 82

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

Organization 52

Organization Online Influence Metrics 52