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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

Byte Technology

Upon further examination the recipient discovers it got automatically dropped into their spam folder. Another type of automatic email sifting is called Bayesian Filtering, which utilizes statistical analysis to “learn” what spam looks like. To begin, follow some simple steps.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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Lame Spam of the Day: willing to invest.

Robert Weiner

I'm charmed by the tortured grammar in this spam. But would it have been too hard to at least make the sending email address (@gmail) match the reply-to address (@yahoo)? For further details please contact me directly for more information I. Sender: Robert Grant (robertgrantinvest3@gmail.com). Subject: willing to invest.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. But either way, having all of the information in front of you necessary to write content that will resonate with your readers.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

“Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. Get as much information from users as possible during the signup process to strengthen demographic segmenting. Avoid using any spam buzzwords in the subject line. .

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What actually happened: Apple Mail Privacy Protection

M+R

Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. But you know who else doesn’t read emails in the spam folder? Messages that end up in spam? That part is still true. Left unread.

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