Nonprofit Tech for Good

APRIL 12, 2011

On the Mobile Web, it’s 1999 all over again. Those nonprofits that are pioneering mobile websites today will reap the benefits of Mobile SEO tomorrow. Mobile search engines like Google Mobile , Yahoo! Mobile , and Bing Mobile are hungry for mobile content, especially fresh content.

Mobile 192

Mobile Websites Yahoo Nonprofit 192

Nonprofit Tech for Good

JANUARY 22, 2013

Please be open to the idea that you may need social media training. The vast majority of logos are horizontal and when uploaded to social networks they either get cropped or shrunk so small that they are visually illegible. Give them retweetable content ! We’re now ten years into the Social Web. into Google+.

Social Media 269

Social Media Train Training Media 269

Nonprofit Tech for Good

AUGUST 24, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

Practice 353

Practice Newsletter Nonprofit News 353

Nonprofit Tech for Good

AUGUST 24, 2014

In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. Embed the donation process inside your website and ensure that it is mobile compatible.

Online 278

Online Practice Fundraising United States 278

Nonprofit Tech for Good

DECEMBER 16, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. GivingTuesday is the first Tuesday in December and coincides well with the year-end giving cycle. To effectively use mobile and social media to raise funds on cause awareness days, you need to prepare months in advance.

Awareness 245

Awareness Causes Social Media Mobile 245

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

Websites 225

Websites Design History Online 225

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. That said, below is an excerpt from Chapter 10: Group Text Messaging and Text-to-Give Technology. Add a “Subscribe to Receive Text Alerts!”

Group 202

Group Practice Mobile Nonprofit 202

Nonprofit Tech for Good

AUGUST 23, 2015

Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. Prominently featured a “Donate” button, e-newsletter opt-in, and social network icons.

Design 100

Design Practice Plugin Headline 100

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Social media is not free! Here are five reasons why: 1.

Social Media 253

Social Media Media Management Social 253

Nonprofit Tech for Good

JANUARY 28, 2010

as follows: Web 1.0 = Websites, e-mail newsletters and “Donate Now” buttons. is one person or organization pushing content out to many people via websites and e-mail newsletters. Web 2.0 = Blogs, wikis, and social networking sites. Web 3.0 = Mobile Websites, Text Campaigns and Smartphone Apps. and Web 3.0

Web 194

Web Newsletter Mail Mobile 194

Bloomerang

MAY 26, 2022

Don’t overwhelm yourself with having to manage and pay attention to too many networks at a time. Instead, be strategic: Profile your ideal donor and then determine their preferred social networks. Create a posting schedule and have your board, volunteers, and staff share your posts with their followers.

Donor 122

Donor Organization Nonprofit Volunteer 122

Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. I am waiting for the mobile breakthrough that will finally activate the nonprofit sector to convert their Web 1.0

Social Media 197

Social Media Media Social Myspace 197

Nonprofit Tech for Good

NOVEMBER 21, 2019

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. You can repurpose the digital assets for your website, newsletter and social media posts. Give your donors a peek behind the curtain.

Storytelling 266

Storytelling Homeless Social Media New Zealand 266

Nonprofit Tech for Good

MAY 3, 2011

Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns. The Importance of the E-newsletter. How to Launch an E-newsletter. Eleven E-newsletter Best Practices for Nonprofits. Eleven E-newsletter Best Practices for Nonprofits. Five Ways to Build Your E-newsletter List. The Mobile Web.

Social Media 195

Social Media Content Social Chapter 195

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. WWF Mobile.

Social Media 225

Social Media Media Management Social 225

Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns.

Chapter 100

Chapter Social Media Avatar Create 100

Nonprofit Tech for Good

JANUARY 24, 2011

The person scanning is then sent either to a mobile Web browser to view the link inside the QR Code, sent a text message, or prompted to dial a phone number. Interestingly enough QR Codes are turning out to be a tool that finally helps nonprofits understand why they need mobile websites (for multiple reasons). In print newsletters.

Awareness 245

Awareness Campaign Fundraising Mobile 245

Nonprofit Tech for Good

AUGUST 24, 2011

So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. A website (mobile app coming soon) that allows users to check-in while doing good deeds.

Fun 268

Fun Resource Audio Stats 268

Nonprofit Tech for Good

JULY 7, 2010

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. The Mobile Web is not the Next Big Thing.

Group 201

Group Campaign Free Mobile 201

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. Your e-newsletter has prominently featured calls-to-follow. Calls-to-follow are integrated into your online giving process.

Social Media 100

Social Media Media Social St. Louis 100

Socialbrite

OCTOBER 6, 2022

Organizations that moved to online and text campaigns via social networks seemed to fare especially well. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. Facebook remained the most important social media platform for nonprofit causes. You also need to embrace fresh strategies.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. The rise of social media and mobile technology has changed the way people process information.

Websites 234

Websites Design Practice Widget 234

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters.

Digital 52

Digital Technology Giving Arizona 52

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Executives have come a long way in understanding the Social Web. Flash forward four and a half years. Get training.

Social Media 227

Social Media Media Social Stats 227

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. It’s true that Web 2.0 Monitor Your Charity Ratings and Reviews.

Donation 216

Donation Practice Mail Newsletter 216

Nonprofit Tech for Good

DECEMBER 13, 2010

Mobile: m.nature.org. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)? Direct mail and e-newsletters are still the leaders. Name: Amy Ganderson.

Social Media 199

Social Media Conservancy Interview Media 199

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. I developed a full-scale social media campaign that required daily posting for summer 2010 and didn’t even come close to posting every day.

Social Media 203

Social Media International Interview Examples 203

Nonprofit Tech for Good

DECEMBER 30, 2009

Below are the 11 TwtPoll results that I think are the most telling: 1) Is your nonprofit planning on utilizing mobile technology in 2010 (live Tweeting, group texting, iPhone Apps, launching a mobile site)? [ [link] ]. 11% An online giving portfolio service (like Change.org). 5% A social networking site (like Facebook).

Results 191

Results Communication Strategy Myspace 191

Nonprofit Tech for Good

SEPTEMBER 20, 2011

An excellent example is last year’s “ Thank You from all of us from Ocean Conservancy ” video: 2) Add social networking pitches to your landing page. An example of the later would be MercyCorps : 4) Add a mobile pitch to your landing page. Social Media for Social Good: A How-To Guide for Nonprofits.

Donation 201

Donation Phone Mobile Widget 201

Nonprofit Tech for Good

JANUARY 8, 2012

e-Newsletter. Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add links to your nonprofit’s website, blog, and social networking communities.

Google 202

Google Practice gMail Avatar 202

Nonprofit Tech for Good

FEBRUARY 8, 2010

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. Text alerts can also be used to drive traffic to an organization’s mobile website and to ask people to Text-to Give.

Campaign 206

Campaign Mobile Nonprofit Mail 206

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. e-Newsletter.

Profile 233

Profile Nonprofit Twitter Social Network 233

Nonprofit Tech for Good

FEBRUARY 26, 2012

e-Newsletter. Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add links to your nonprofit’s website, blog, and social networking communities.

Google 190

Google Practice gMail Avatar 190

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. a mobile website, texting, mobile Apps, text-to-give, etc.?

United States 221

United States Social Media Interview Media 221

Nonprofit Tech for Good

MAY 7, 2012

Also, in my upcoming webinar on How Nonprofits Can Successfully Launch and Maintain a Blog on WordPress , I will give concrete examples of the nonprofit blog content ideas below as well as how to set-up and design your blog and craft your blog content to ensure that your supporters and donors will actually read your blog.

Content 236

Content Ideas Nonprofit Interview 236

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 236

Social Media Media Management Tips 236

Nonprofit Tech for Good

MARCH 6, 2013

Most nonprofits distribute the original source of the story to their communities (the New York Times , for example), but while that is generous, it does not help build the nonprofit’s brand recognition, e-newsletter list, or social networking communities; rather, it builds those of the New York Times.

Content 217

Content Ideas Interview Nonprofit 217