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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.

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Three benefits of developing thought leadership content at your association

Nimble AMS

As an association leader, you already have a platform for industry transformation. Follow our guide to develop quality thought leadership content at your association to reach both members and non-members within your industry. For early careerists, industry information ranked in their top five member priorities. .

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

A few industry regulators have developed helpful playbooks to keep everything on the up-and-up in response to the rise of ambiguously commercial content. So now that You know what it is, why should your association Generate sponsored content? The big social media platforms also have their own policies to keep creators honest.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Beyond providing basic needs, many parents fund college and also want to leave behind substantial inheritances to help ensure that children, grandchildren, and future generations prosper. As employees, donors can become internal “cause champions,” potentially influencing where companies focus their philanthropy efforts.

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Seven Steps For Creating A People-First Culture For Your Company

Eric Jacobsen Blog

Although the book is authored by an award-winning financial advisor and primarily written for professionals in the financial services industry, this book is a must read for any leader who wants to create a nurturing heart culture that hinges on the human-centric values the next generation of employees hold in high regard.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

The travel industry was quick to pick up on both the practical and promotional value of bots. Rose, who is the hotel’s most popular influencer, was launched in 2017. Pairing the old-fashioned idea of talking with your customers with the next-generation concept of turning machines into marketers is the essence of that leadership style.

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